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May 19, 2016 - Out of Home Advertising Up 3.3% in Q1 2016
Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). 

April 20, 2016 - Lamar Advertising Company Honored with the Ad Council’s Crystal Bell Award
Lamar Advertising Company was recognized with the Ad Council’s Crystal Bell award at today’s TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL.

April 19, 2016 - 42 OBIE Awards Presented for Exceptional Out of Home Advertising
Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors

April 18, 2016 - Adults Notice OOH Ads with High Levels of Engagement
New Study Finds More Than 90% of US Travelers Notice OOH Advertising

March 21, 2016 - Outdoor Advertising Association of America Exposes Digital's Reality Problem
New report reveals how out of home advertising drives real online engagement in an era of digital fraud.

March 03, 2016 - Out of Home Advertising Up 4.6% to $7.3 Billion in 2015
2015 Revenue Tops Previous Historical High Set in 2007 

February 15, 2016 - 106 Campaigns Vying for Top Awards in Out of Home Advertising
The 106 campaigns nominated this year demonstrate the myriad ways that simplicity can be captured and expressed through the OOH medium.

February 15, 2016 - Corona Extra Inducted into OBIE Hall of Fame for Long History of Outstanding Out of Home Advertising
“Corona has created a body of work that everyone in the country, and probably the world, recognizes,” said Jim Copacino, Copacino + Fujikado, and OBIE judge.

February 04, 2016 - New Study Highlights Local Economic Impact of OOH
Study Finds Average 74% of Billboard Advertisers are Local Businesses

December 02, 2015 - Cottage 8, Pocket Hercules, and Clear Channel Outdoor Win 2015 OOH Media Plan of the Year for Delta Dental of Minnesota Campaign
Haworth Marketing + Media Win Ratings-Driven Media Planning Award for Target Campaign

November 23, 2015 - Out of Home Advertising Up 4.3% in Q3 2015
OOH Continues to Outpace Other Traditional Media and GDP.

September 28, 2015 - New Campaign Boldly Demonstrates the Real Power of Out of Home
The out of home (OOH) advertising industry, led by the Outdoor Advertising Association of America (OAAA), today launched a new campaign designed to prove the unique strengths and marketing effectiveness of OOH.

August 18, 2015 - Out of Home Advertising Up 3.8% in Q2 2015
Out of home (OOH) advertising revenue rose 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

July 23, 2015 - New Study Highlights Effectiveness of Digital Billboards
Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. Three out of four (75%) respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards.

May 12, 2015 - Zoom Active Lifestyle Marketing Honored with Ad Council’s Crystal Bell Award
Zoom Active Lifestyle Marketing was recognized with the Ad Council’s Crystal Bell award at today’s OAAA\TAB National Convention + Expo, the out of home (OOH) advertising industry’s premier annual gathering, in San Diego. Each year, this award is presented to one OOH advertising company for its extraordinary contributions to Ad Council’s public service campaigns.

May 12, 2015 - Out of Home Advertising to Launch New Industry Ad Campaigns
The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7 billion out of home (OOH) advertising industry, announced today at its annual convention that it has conducted a competitive review to identify agencies to help it take its message directly to advertising and media professionals.

May 12, 2015 - OOH Ratings Innovator Earns Top Award in Out of Home Marketing
Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, today was awarded the top marketing award from the out of home (OOH) advertising industry today.

May 12, 2015 - 38 OBIE Awards Presented for Exceptional Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration during the 2015 OAAA\TAB National Convention + Expo in San Diego, CA.

May 12, 2015 - New Mobile App Supports OOH Sales Teams on the Go
A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets.

May 12, 2015 - New Report Finds OOH Tops All Media In Connecting with Consumers Near Point of Purchase
A new study released yesterday by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium.

May 11, 2015 - Senator Harry Reid and Former Chairman Bud Shuster Earn Top Honor from Out of Home Industry
The out of home (OOH) advertising industry today bestowed its highest honor to a bipartisan duo of political leaders who support property rights, tourism, and small business.

April 02, 2015 - OOH PSA Campaign For National Parks Target Millennials
The out of home (OOH) advertising industry has partnered with the National Park Foundation, the official charity of America’s national parks, to help launch a nationwide public service campaign celebrating the centennial anniversary of the National Park Service (2016). 

April 02, 2015 - OOH PSA Campaign For National Parks Targets Millennials
The out of home (OOH) advertising industry has partnered with the National Park Foundation, the official charity of America’s national parks, to help launch a nationwide public service campaign celebrating the centennial anniversary of the National Park Service (2016). 

March 09, 2015 - HBO® Inducted into OBIE Hall of Fame for Exemplary Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) will present the 2015 OBIE Hall of Fame Award to HBO. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years.

March 09, 2015 - 91 Campaigns Vying for Top Awards in Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) has revealed the 91 contenders for the 2015 OBIE Awards. Now in its 73rd year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium.


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