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August 18, 2015 - Out of Home Advertising Up 3.8% in Q2 2015
Out of home (OOH) advertising revenue rose 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

July 23, 2015 - New Study Highlights Effectiveness of Digital Billboards
Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. Three out of four (75%) respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards.

May 22, 2015 - Out of Home Advertising Up 4.7% in Q1 2015
Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). 

May 12, 2015 - Zoom Active Lifestyle Marketing Honored with Ad Council’s Crystal Bell Award
Zoom Active Lifestyle Marketing was recognized with the Ad Council’s Crystal Bell award at today’s OAAA\TAB National Convention + Expo, the out of home (OOH) advertising industry’s premier annual gathering, in San Diego. Each year, this award is presented to one OOH advertising company for its extraordinary contributions to Ad Council’s public service campaigns.

May 12, 2015 - Out of Home Advertising to Launch New Industry Ad Campaigns
The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7 billion out of home (OOH) advertising industry, announced today at its annual convention that it has conducted a competitive review to identify agencies to help it take its message directly to advertising and media professionals.

May 12, 2015 - OOH Ratings Innovator Earns Top Award in Out of Home Marketing
Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, today was awarded the top marketing award from the out of home (OOH) advertising industry today.

May 12, 2015 - 38 OBIE Awards Presented for Exceptional Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration during the 2015 OAAA\TAB National Convention + Expo in San Diego, CA.

May 12, 2015 - New Mobile App Supports OOH Sales Teams on the Go
A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets.

May 12, 2015 - New Report Finds OOH Tops All Media In Connecting with Consumers Near Point of Purchase
A new study released yesterday by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium.

May 11, 2015 - Senator Harry Reid and Former Chairman Bud Shuster Earn Top Honor from Out of Home Industry
The out of home (OOH) advertising industry today bestowed its highest honor to a bipartisan duo of political leaders who support property rights, tourism, and small business.

April 22, 2015 - Digital Roadblock: OOH Industry Celebrates Parks on Earth Day
The OOH industry launched a digital roadblock on Earth Day (April 22) to help support the nation’s parks and historic sites.

April 02, 2015 - OOH PSA Campaign For National Parks Target Millennials
The out of home (OOH) advertising industry has partnered with the National Park Foundation, the official charity of America’s national parks, to help launch a nationwide public service campaign celebrating the centennial anniversary of the National Park Service (2016). 

April 02, 2015 - OOH PSA Campaign For National Parks Targets Millennials
The out of home (OOH) advertising industry has partnered with the National Park Foundation, the official charity of America’s national parks, to help launch a nationwide public service campaign celebrating the centennial anniversary of the National Park Service (2016). 

March 09, 2015 - HBO® Inducted into OBIE Hall of Fame for Exemplary Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) will present the 2015 OBIE Hall of Fame Award to HBO. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years.

March 09, 2015 - 91 Campaigns Vying for Top Awards in Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) has revealed the 91 contenders for the 2015 OBIE Awards. Now in its 73rd year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium.

March 04, 2015 - Out of Home Advertising Up 1.1% to $7.0 Billion in 2014
OOH advertising revenue rose 1.1 percent in 2014 compared to the previous year, accounting for $7.0 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

November 26, 2014 - Out of Home Advertising Up 1.5% in Third Quarter 2014
OOH advertising revenue rose 1.5 percent in the third quarter of 2014 compared to the previous year, accounting for $1.64 billion, based on figures released by OAAA. The revenue increase marks the industry’s 18th consecutive quarter of growth.

September 22, 2014 - Digital Billboards Help in Search for Missing U.Va. Student Hannah Elizabeth Graham
Expanding the search for University of Virginia student Hannah Elizabeth Graham, her photo now appears on digital billboards in Virginia along with a toll-free number for tips from the public.

September 19, 2014 - Digital Billboards Help FBI in Pennsylvania Manhunt
Expanding the manhunt for a fugitive wanted in the shooting death of a Pennsylvania trooper, the FBI activated hundreds of digital billboards in Pennsylvania and five other states.

August 18, 2014 - Out of Home Advertising Up 0.8% in Second Quarter 2014
OOH advertising revenue rose 0.8 percent in the second quarter of 2014 compared to the previous year, accounting for $2.17 billion, based on figures released by OAAA. The revenue increase marks the industry’s 17th consecutive quarter of growth, and OOH outperformed all media other than television and internet, according to Kantar Media.   

August 04, 2014 - World's Largest Outdoor Art Show, Art Everywhere US, Goes Live In Times Square and Throughout All 50 States
With the push of a button this morning, digital billboards across New York’s Times Square began to display images of 58 classic and contemporary works of American art, officially marking the start of Art Everywhere US. 

April 10, 2014 - 42 OBIE Awards Presented for Exceptional Out of Home Advertising
Orlando, FL (April 8, 2014) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 72nd annual OBIE Awards were honored on the closing night of the 2014 TAB/OAAA OOH Media Conference & Marketing Expo in Orlando, FL. 

April 08, 2014 - CEMUSA Earns the Ad Council’s Crystal Bell Award
CEMUSA received the Ad Council’s Crystal Bell Award today at the 2014 TAB/OAAA Out of Home Media Conference & Marketing Expo. Every year the award is presented to one out of home advertising company that exemplifies exceptional generosity and leadership in disseminating Ad Council public service messages.

March 10, 2014 - Out of Home Advertising Up 4.2% to $6.9 Billion in 2013
OOH advertising revenue rose 4.2 percent in 2013 compared to the previous year, accounting for $6.9 billion, based on figures released by OAAA. OOH revenue figures were up 3.5 percent in the fourth quarter, compared to 2012. The revenue increase marks the industry's 15th consecutive quarter of growth.

December 11, 2013 - Starcom MediaVest Group Wins 2013 OOH Media Plan of the Year for Windows 8 Campaign
Starcom MediaVest Group was honored with the 2013 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2013 Out of Home Media Plan Awards were presented this afternoon at The AD Club of New York’s 6th Annual OOH Day in New York.


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