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November 17, 2015 - The LAPD Hopes Digital Billboards Can Reach Distracted Drivers
In addition to being famous for its per capita concentration of movie stars, Los Angeles has a distinction that it's far less eager to boast about. It's among the most dangerous cities in America if you happen to be a pedestrian crossing the street. 

November 10, 2015 - Jeremy Male: OOH-Mobile Connection Driving The DOOH Industry
Growth brands of day, such as Apple and Netflix, are embracing the power of OOH, while other top US advertisers are still over-investing in TV. Smart marketers of today are building brands using OOH.

October 29, 2015 - Digital signage getting advertisers to 'Feel the Real'
The Outdoor Advertising Association of America last month launched a new campaign designed to highlight that reality problem and prove the unique strengths and marketing effectiveness of OOH advertising.

October 29, 2015 - KitKat's New Billboards Are Truly Touching: They Give You a Free Massage
Talk about a touchy-feely campaign!

October 26, 2015 - Now that’s different: A human billboard
Digital billboards allow advertisers to change their messages regularly, but they've become so commonplace they don't really stand out. What about a billboard that changes its message every few minutes that's not digital?

October 20, 2015 - Let's go 'Back to the Future' of digital out-of-home advertising
Thirty years ago on Oct. 21, 1985, the "Back to the Future" franchise was born. The three-part series began with time travel into the past, but in "Back to the Future Part II," Doc and Marty traveled to 2015, where the movie predicts how out-of-home advertising might look in the then "Future."

October 13, 2015 - Real Deal
The Outdoor Advertising Association of America (OAAA) has used the controversy surrounding ad blockers as a springboard for its latest campaign.

October 13, 2015 - Boo! The best Halloween OOH stunts.
Halloween is just a few weeks away, and advertisers are readying their tricks.

October 13, 2015 - Lamar Advertising and Rareform Launch Campaign Supporting Art & Sustainability
Lamar Advertising Company (Lamar) (Nasdaq:LAMR), one of the largest out-of-home advertising companies in North America, has partnered with Rareform, a Los Angeles-based outdoor gear company that repurposes billboards into unique bags and accessories, to launch Art Lives.

October 06, 2015 - At Last, Advertising for Humans That Works
PNYC, a sibling company to marketing firm Partners & Napier, helped Outdoor Advertising Association of America launch an ad campaign that focuses on real consumer engagement.

September 30, 2015 - That Out-of-Home Campaign Rolling Around Advertising Week Has a Secret Message for Robots, Ad Execs

Since Monday, attendees of Advertising Week in New York (and even people in New York not attending Advertising Week) have been confronted with an out-of-home effort asking them to "feel the real." The "real" in this case is advertising seen by real human beings, as opposed to a lot of digital advertising that may only be seen by lowly robots.

September 29, 2015 - In These Mobile Times, Billboards See Opportunity
A report from the Wall Street Journal indicates that a new campaign from the Outdoor Advertising Association of America could open the door for many companies to embrace an old-school ad format – billboards.

September 28, 2015 - Outdoor Ad Industry’s Pitch: Real People See Billboards
The outdoor advertising industry on Monday is rolling out a new campaign meant to capitalize on marketers’ growing fears about whether the digital ads they buy are being viewed by real people.

September 16, 2015 - Leo Burnett, R/GA, Droga5 Win Gold as Clio Awards Unveil OOH, Audio and PR Winners
Leo Burnett, R/GA, Droga5, The Community, TBWA\Media Arts Lab and David were the North American agencies to win gold as the Clio Awards unveiled the winners in four categories Wednesday—Out of Home, Audio, Audio Technique and Public Relations.

September 15, 2015 - A digital sign changes with the weather
Signs that acknowledge the sun in the sky or the puddles on the ground stand out from signs that deliver the same message no matter what the surroundings.

September 08, 2015 - Volvo Hits The Gas Pedal On Experiential Ads
There’s no larger driver of brand awareness than a 30x60-foot cinema screen.

September 02, 2015 - Out-of-Home Advertising Tops All Media In Connecting With Consumers Near Point of Purchase
Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study.

September 01, 2015 - Keys to dayparting and digital signage
Dayparting is as old as radio and as modern as social media — and it's a key to effective digital signage as well.

August 31, 2015 - In Shanghai, a very clever treasure hunt
Getting something for free is fun but not all that memorable. Making that freebie into a competition, where you have to win to get the free item, turns it into a memorable experience.

August 19, 2015 - Advertisers Pump Money Into Out-of-Home, Digital Ads in July
Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup victory, according to new data from Standard Media Index.

August 19, 2015 - Outdoor Ad Spend Rises Nearly 4%
Out-of-home advertising revenues rose 3.8% from $2.17 billion in the second quarter of 2014 to $2.25 billion in the second quarter of 2015, according to the Outdoor Advertising Association of America, based on estimates from sources including Miller Kaplan and Kantar Media.

August 17, 2015 - From sun cream to freshly cut grass! Vending machine stocked with bottles of scented air brings the smell of summer to busy train station
Situated in the station's ticket office, the novelty vending machine invited commuters to enjoy a free pick-me-up on their way to work.

August 11, 2015 - A billboard that talks back to tweeters
A new alternative media stunt running in three East Coast markets invites people to interact with billboards via social media, even if they’re miles away from the boards.

August 06, 2015 - 3 BBH Interns Created These Tiny Billboards Hoping to Make a Big Difference in the World
BBH New York's most recent crop of interns had a big task ahead of them this summer: create something famous. They also had a relatively miniscule $1,000 budget to bring the idea to life. 

August 05, 2015 - Consumer’s Call Digital Billboards Cool—and Recall Ad Messages
Digital billboards represent a growing advertising opportunity for marketers to reach an audience of consumers who think the medium is “cool” and who exhibit a heavy recall of the messages they see.

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