News & Events
 Home > News And Events > News Articles > Marketing
Print Print   Email    

Marketing

Current Articles | Archived Articles
Current Articles Count: 427

September 02, 2015 - Out-of-Home Advertising Tops All Media In Connecting With Consumers Near Point of Purchase
Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study.

September 01, 2015 - Keys to dayparting and digital signage
Dayparting is as old as radio and as modern as social media — and it's a key to effective digital signage as well.

August 31, 2015 - In Shanghai, a very clever treasure hunt
Getting something for free is fun but not all that memorable. Making that freebie into a competition, where you have to win to get the free item, turns it into a memorable experience.

August 19, 2015 - Advertisers Pump Money Into Out-of-Home, Digital Ads in July
Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup victory, according to new data from Standard Media Index.

August 19, 2015 - Outdoor Ad Spend Rises Nearly 4%
Out-of-home advertising revenues rose 3.8% from $2.17 billion in the second quarter of 2014 to $2.25 billion in the second quarter of 2015, according to the Outdoor Advertising Association of America, based on estimates from sources including Miller Kaplan and Kantar Media.

August 17, 2015 - From sun cream to freshly cut grass! Vending machine stocked with bottles of scented air brings the smell of summer to busy train station
Situated in the station's ticket office, the novelty vending machine invited commuters to enjoy a free pick-me-up on their way to work.

August 11, 2015 - A billboard that talks back to tweeters
A new alternative media stunt running in three East Coast markets invites people to interact with billboards via social media, even if they’re miles away from the boards.

August 06, 2015 - 3 BBH Interns Created These Tiny Billboards Hoping to Make a Big Difference in the World
BBH New York's most recent crop of interns had a big task ahead of them this summer: create something famous. They also had a relatively miniscule $1,000 budget to bring the idea to life. 

August 05, 2015 - Consumer’s Call Digital Billboards Cool—and Recall Ad Messages
Digital billboards represent a growing advertising opportunity for marketers to reach an audience of consumers who think the medium is “cool” and who exhibit a heavy recall of the messages they see.

August 04, 2015 - Digital Out-of-Home Campaign Highlights Urban Hot Spots
Chevrolet has launched a new ad campaign that encourages urban explorers to share their city’s up-and-coming and out-of-the-way hot spots.

August 04, 2015 - 'Curiosity' ads go up around St. Louis
Billboards and bus stop ads featuring a dead cat are popping up across the St. Louis area.

July 31, 2015 - Group puts up billboards in CLE ahead of GOP debate asking to end discrimination against blacks
CLEVELAND - A civil rights group is campaigning for change in Cleveland ahead of the Republican National Convention. 

July 29, 2015 - MPSD to launch billboard campaign
Meridian Public School District wants residents to know how well the city's schools are doing, and will soon begin spreading the message on billboards in the city.

July 27, 2015 - First 30 billboards to go up next week in drug abuse campaign relaunch
The first 30 billboards will go up on Aug. 3 in a relaunch of a media campaign aimed at raising awareness about the dangers of drug use.

July 21, 2015 - This McDonald's billboard dished out free McFlurries when the heat hit a record temperature
When a heatwave hit the Netherlands earlier this month, McDonald's conjured up a novel way to keep people cool.

July 20, 2015 - Rock 'n' Roll Marathon Series encouraging runners on digital billboards
The Rock 'n' Roll Marathon Series has announced Travelers, an official sponsor of the 2015 Rock 'n' Roll Marathon Series, is shining a digital billboard spotlight on what motivates runners with its "My Drive Comes From" campaign, which kicks off July 18-19 at the Humana Rock 'n' Roll Chicago Half Marathon.

July 17, 2015 - Check Out These Cool Nature-Monument Mashups in New Campaign for National Park Service
Grey New York is doing some fancy Photoshop work to highlight the glory of American nature and monuments in a compelling new outdoor and print campaign for the National Park Service.

July 16, 2015 - You Can Literally Undress This 'Dating Naked' Billboard on Hollywood's Busiest Corner
When it comes to promoting the return of its nude dating competition series, Dating Naked: Playing for Keeps, VH1 has found that less—much less—is more.

July 14, 2015 - Buffalo, NYC team up for tourism campaign
Buffalo is banking on a new campaign to draw tourists from the Big Apple to the Queen City.

July 14, 2015 - What’s in a name? Talk to this billboard.
Interactive billboards are now pretty common. The key now is to find a way to make your interactive billboard cooler than the rest. A new Coca-Cola board in Times Square does a pretty good job of that.

July 09, 2015 - The Power of the Image to Connect
At Cannes Lions, the power of the image to connect emotionally with consumers was a red thread sewn throughout this year’s content. Whether viewed via social, mobile, print or outdoor, it’s the image that makes the consumer pause, take a look and feel something.

July 09, 2015 - You Need to Speak Emoji to Understand This Anti-Drug Campaign
Known for its iconic "Your Brain on Drugs" campaign, the Partnership for Drug-Free Kids, formerly the Partnership for a Drug-Free America, this week released its #WeGotYou campaign.

July 08, 2015 - Send a Tweet to Coke's Digital Billboard, and It'll Tell You Fun Facts About Your Name
Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square.

July 06, 2015 - A New Word on the Internet
One morning, an artist named Julia Weist stood across the way from the sign, of her making, which reads “parbunkells,” displayed fifty feet wide. She admired it, no matter that hardly anyone seemed to be paying attention.

July 02, 2015 - Indiana family uses billboards to help find kidney donor for dad
One Indiana family is hoping drivers will look up and potentially save their father's life.


<< First < Prev [Page: 1 of 18] Next > Last >>