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February 05, 2016 - Why Apple is rebooting its 'game-changer' billboard ads
Apple released the latest round of its "World Gallery" campaign earlier this week.

February 04, 2016 - Out of Home Poised to Deliver Dynamic Analytics to Advertisers
The data and analytics revolution that ROI-hungry advertisers have been waiting for is upon us.

February 02, 2016 - #SalvySplash is Royals' latest and greatest billboard campaign
The Kansas City Royals have had some clever billboard campaigns in recent years, but this year's might just take the cake. Kind of like the Royals took the crown last October.

February 02, 2016 - Here's What's Behind the Mysterious Oreo Door That Popped Up in NYC Today
If you're in New York City today, and anywhere near 18th Street between 7th and 8th Avenues, head over there before 6:30 p.m. and check out this Oreo mysterious door.

January 26, 2016 - 'Hello, Brussels? Tell me if it's safe.'
It’s a real surprise to see a phone in the middle of a town square in Brussels, a beautiful and historic city in Belgium. What’s even more surprising is that the phone keeps ringing.

January 26, 2016 - Your client on a hand-painted billboard
In recent years, hand-painted billboards have been making a comeback as a cool, old-school form of OOH advertising capable of drumming up as much interest on social media as they do among passersby.

January 12, 2016 - Google Branches Programmatic Into Other Ad Media In 2016
Expect Google engineers to experiment with new programmatic capabilities in 2016.

December 22, 2015 - Ad spending trends to watch in 2016
Get used to the term digital deflation.

December 21, 2015 - Why 2016 will be OOH's time to shine
With some huge contracts and tenders up for renewal, the industry’s major players have brought their 'A game' to the table and the industry as a whole has taken a huge step forward. 2016 is set to propel OOH to even loftier new heights – and hopefully greater market share.

December 19, 2015 - Artists Transformed 33 Billboards Across L.A. Into Public Art
Artists transformed 33 billboards across Los Angeles this month into giant works of art as part of a massive public art show.

December 18, 2015 - Five technologies that are revolutionizing the retail experience
To contend with the rise of online shopping, brick and mortar stores have been using digital technology to create greater in-store experiences. From fitting rooms that allow shoppers to try on clothes virtually to posters that emit scents and coupons, retailers are coming up with new ways of interacting with customers.

December 14, 2015 - Canon's Digital Billboards Help New Yorkers Take the Perfect Instagram Picture
Here's a fun way to step up your Instagram game. Starting today, Canon and 360i are setting up pop-up digital billboards around New York's most photographed locations to help people snap their best photos.

December 10, 2015 - Ad spending trends to watch in 2016
“As media usage and ad dollars gradually migrate from traditional media to digital media and since digital media now represent on average a third of ad budgets, the overall budgets are stagnating and, in some spending categories, shrinking,” notes Magna Global, which issued a forecast for 3.3 percent growth next year, minus Olympic and political spending.

December 10, 2015 - Miller Lite Dresses Times Square Billboards in Huge, Handwoven Ugly Sweaters
Here's a fun Christmas stunt from Miller Lite. Thanks to the brewer, a giant ugly-holiday-sweater billboard, handwoven out of actual yarn, now adorns a corner of Times Square.

December 10, 2015 - The 4 Most Innovative Ad Technologies Of 2015 - And What's Next
With the rise of ad blocking in 2015, marketers faced a significant challenge, as consumers demonstrated their willingness to use technology to improve their media experiences while marketers realized that carpet-bombing digital media with banner ads is a short-sighted strategy.

December 09, 2015 - Ford Asking Consumers To Design Digital Billboards For Major US Cities
From Times Square to the San Francisco Bay Bridge, digital billboards will feature consumer-designed artwork as part of Ford's new 'By Design' car campaign.

December 09, 2015 - Job candidate rents billboard in Fenton; now Maritz Motivation wants to talk to him
After Kenneth W. Mihill Jr. submitted a résumé for an account executive position at Maritz Motivation Solutions last month, he followed up the submission with a billboard across the street from the Fenton company that designs and operates incentive programs.

December 07, 2015 - Why OOH Advertising Is a Potential Winner In the Battle for Eyeballs
The “interruption model” of advertising originated in the radio business and then made television flourish. This model has been predominant for a long time. It is important to see in which direction it is heading now because it affects the role and the market share of other media -- including Out of Home (OOH).

December 07, 2015 - Revelations From Spotify’s Ad Push
Hipsters in Brooklyn’s Williamsburg neighborhood may be unsettled to learn that one of the most popular songs there this year was sung by Justin Bieber.

December 07, 2015 - Outdoor Advertising Is The New Black
But I believe outdoor advertisers can increase their odds of success if they evaluate their buys against four key elements: time, place, “state of mind” and creative relevance. All of these increase the likelihood of provoking action, as well as getting eyeballs. Call it the “quadruple-threat” of outdoor marketing.

December 03, 2015 - AT&T to OOH advertisers: Here, take our data
AT&T has rolled out a new service called AT&T Data Patterns, which will provide anonymous and aggregated group audience demographic data to OOH vendors, which in theory they can use to help advertisers offer ads that are more timely and relevant.

December 02, 2015 - Feel the Real – when will we see OOH in India taking such an action?
OOH as a medium has always been sandwiched between traditional and emerging media. The traditional media brigade and the digital prosumers raise critical questions on OOH efficiency and effectiveness. 

November 30, 2015 - 33 Billboards Will Become Public Art Instead Of Ads Next Month
For an entire month, 33 of the billboards you see around Los Angeles will display pieces of art instead of ads.

November 17, 2015 - The LAPD Hopes Digital Billboards Can Reach Distracted Drivers
In addition to being famous for its per capita concentration of movie stars, Los Angeles has a distinction that it's far less eager to boast about. It's among the most dangerous cities in America if you happen to be a pedestrian crossing the street. 

November 10, 2015 - Jeremy Male: OOH-Mobile Connection Driving The DOOH Industry
Growth brands of day, such as Apple and Netflix, are embracing the power of OOH, while other top US advertisers are still over-investing in TV. Smart marketers of today are building brands using OOH.


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