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July 21, 2016 - Notable alt media stunts to watch for at Comic-Con
Lots of networks have high-tech out-of-home campaigns planned.

July 12, 2016 - Savvy Subway Ads From Service Startups Are Captivating Millennials on the Move
"Now, as the millennial migration moves further and further out of Manhattan and into the other boroughs, [the subway] is the best way to reach that population."

July 07, 2016 - How Your Brand Can Slay Like Bey
Like Beyoncé, a great brand stands for something. It’s an ethos that mobilizes its audience to join, engage and sing or belt in this case, its mantra from the rooftops.

June 24, 2016 - Billboard Advertisements Change Based On Speed Of Passing Cars
As drivers in Canada pass select billboards, content on those billboards changes based on how fast drivers are going at the moment.

June 21, 2016 - Why Offline Media Is Programmatic's Next Great Opportunity
Programmatic forever altered the industry, bringing automation and scale never before realized. Now, though, that same programmatic storm is rumbling towards a new opportunity, its next wave: offline media.

June 20, 2016 - Ad Campaign Hyper-Targets Apartment Rentals to Digital Posters in NYC Neighborhoods
You’re reading more and more lately about the impact data will have on future advertising and visual communications, and here’s a small ad campaign, now running in New York, that shows some of the possibilities.

June 17, 2016 - Chicken With a Beef: the Untold Story of Chick-fil-A's Cow Campaign
In that moment, Salyers made a promise to Richards that the agency said still rings true today: "We will never be your biggest client, but we will do everything we can do to be your best client."

June 15, 2016 - Why Radio’s Reach, Out of Home Drive Purchase Behavior
Audio, combined with out of home media, offer the strongest opportunity to impact consumer purchasing behavior. That’s according to the results of a study from Mediavest, Spark and iHeartMedia.

June 14, 2016 - Reebok Creates A Popup Gym Bus Stop Shelter To Get People Moving
If you ever get bored while waiting for the bus, Reebok just created the best bus stop shelter for you. JCDecaux Colombia just transformed 6 bus stop shelters into outdoor gyms for Reebok’s “The Gym is Everywhere” marketing campaign.

June 14, 2016 - Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016
Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace and unity with out-of-home ads that bring nations together, quite literally. 

June 10, 2016 - Dos Toros Takes On Chipotle In New Campaign
New York-based taqueria Dos Toros is riffing on Chipotle's food safety issues with its first-ever ad campaign.

June 10, 2016 - Beacons On Buses Trigger Mobile Advertising To Pedestrians
Consumers walking on busy streets in major cities are likely being beaconed, though most likely have no idea.

June 06, 2016 - FEPE Congress highlights vexed role of creativity in a media world driven by ad tech
We all know – or think we know – that tech is taking over the ad world although not that many people seem too happy about it, apart from the suppliers of such tech and the companies and venture funds that invest in it.

June 06, 2016 - Winners of the global Out of Home association’s 2016 Awards (FEPE)
FEPE International President Antonio Vincenti announced the winners of the global Out of Home association’s 2016 Awards at the FEPE Congress in Barcelona last night (June 2nd).

June 06, 2016 - Billboards to remind drivers to move over for emergency responders
Billboards along Interstates 64, 264, 664 and U.S. 58 will remind drivers of the “Move Over” law that requires drivers to change lanes to give police, firefighters and others more room to work at crash and other emergency scenes, according to a Virginia State Police news release.

June 03, 2016 - Ken Sahlin on Automated Outdoor Buying
Insider asked DOmedia CEO Ken Sahlin for his thoughts on outdoor and automated buying.

May 31, 2016 - Clear Channel Outdoor Shares the Love... of Billboards
Published by Clear Channel Outdoor, iHeartBillboards.com honors the legacy of a legacy medium by tapping into the most extensive corporate archive of out-of-home ad creative. 

May 31, 2016 - Mystery of Chattanooga area's 'Ubiquitous' billboards solved: 'It's the Real Thing'
The secret has been revealed behind those black-and-white billboards with the single word "Ubiquitous" on them that popped up all over the Chattanooga area in April.

May 26, 2016 - Out-of-home and the return of the special build
Before the rise of digital OOH, clients and agencies looked to customisations and special builds on traditional posters as a way to add some sparkle, magic and stature to an OOH broadcast campaign.

May 25, 2016 - Kit Kat's Virtual Staring Contest Will Reward You With a Chunky Candy Bar
Kit Kat Brazil and J. Walter Thompson are behind this fun interactive outdoor stunt that pit university students in Sao Paulo against in each other in a virtual staring contest.

May 23, 2016 - Bus shelter transformed into a replica of St. Josaphat Basilica
It's not every day that the mayor of our city promises "sanctifying grace" to all who ride the bus, with a wink, of course.

May 20, 2016 - Barnes Outdoor Advertising Celebrates 100th Birthday
In honor of its history of the past 100 years serving the community, one local business is saying thank you with a grand celebration.

May 20, 2016 - Outdoor Ads Up In Q1, Spurred By Digital OOH
According to the Outdoor Advertising Association of America, total out-of-home ad revenues edged up 3.3% from $1.59 billion in the first three months of 2015 to $1.64 billion during the same period of this year.

May 19, 2016 - Out-of-home advertising up 3.3% in Q1 2016
Out-of-home advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America in a press release.

May 18, 2016 - JCDecaux underpins the versatility of SmartContent CMS with contextual OOH Shakespeare quotes
The quotes will roll out across the country, bringing the new service into light in addition to celebrating the 400th anniversary of William Shakespeare’s death.


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