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May 26, 2016 - Top Ten Industry Categories in #OOH Ad Spending and Other Stats from Q1, 2016
The revenue increase marks the industry’s 24th consecutive quarter of growth, in contrast to the combination of all other local media, which was down for the quarter, according to an OAAA analysis of Kantar Media data.

May 26, 2016 - Out-of-home and the return of the special build
Before the rise of digital OOH, clients and agencies looked to customisations and special builds on traditional posters as a way to add some sparkle, magic and stature to an OOH broadcast campaign.

May 25, 2016 - Kit Kat's Virtual Staring Contest Will Reward You With a Chunky Candy Bar
Kit Kat Brazil and J. Walter Thompson are behind this fun interactive outdoor stunt that pit university students in Sao Paulo against in each other in a virtual staring contest.

May 23, 2016 - Bus shelter transformed into a replica of St. Josaphat Basilica
It's not every day that the mayor of our city promises "sanctifying grace" to all who ride the bus, with a wink, of course.

May 20, 2016 - Barnes Outdoor Advertising Celebrates 100th Birthday
In honor of its history of the past 100 years serving the community, one local business is saying thank you with a grand celebration.

May 20, 2016 - Outdoor Ads Up In Q1, Spurred By Digital OOH
According to the Outdoor Advertising Association of America, total out-of-home ad revenues edged up 3.3% from $1.59 billion in the first three months of 2015 to $1.64 billion during the same period of this year.

May 19, 2016 - Out-of-home advertising up 3.3% in Q1 2016
Out-of-home advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America in a press release.

May 18, 2016 - JCDecaux underpins the versatility of SmartContent CMS with contextual OOH Shakespeare quotes
The quotes will roll out across the country, bringing the new service into light in addition to celebrating the 400th anniversary of William Shakespeare’s death.

May 18, 2016 - Electronic billboards being installed throughout Mpls., St. Paul skyway systems
Electronic advertising billboards are being sprinkled throughout the Minneapolis and St. Paul downtown skyway systems, marking the first extensive high-tech ad campaign effort to date for the second-level pedestrian pathways.

May 12, 2016 - Luxury Retailer Pirch Taps Design Celebs to Market Its New York Debut
Pirch, the high-end home appliance store known for letting its customers take a shower or heat up some eggs on premises, is opening a flagship in New York and it's debuting a new campaign to spread the word.

May 12, 2016 - An Oklahoma Carpet Store Channels Classic Seinfeld on This #TBT Billboard
Bart Brewer, the COO and pitchman for Oklahoma City's Floor Trader stores, riffs on Seinfeld's "timeless art of seduction" bit in a throwback Thursday billboard from Insight Creative Group.

May 03, 2016 - Billboards using smell technology to kill mosquitos in fight against Zika
Posterscope USA CEO Helma Larkin on new billboards that use smell to attract and kill mosquitos in an effort to fight the spread of the Zika virus.

May 03, 2016 - Netflix has set up posters that let people face-swap with characters from its biggest shows
Netflix has launched a fun outdoor advertising campaign in France that lets passers-by face-swap with characters from their favorite shows.

May 03, 2016 - Moms From This N.Y. Agency Offer Hilarious Advice to Their Kids in New Outdoor Campaign
A new outdoor campaign from agency Mother New York is launching around New York, just in time to remind you that it's almost Mother's Day, and mom always knows best. 

April 28, 2016 - Study reveals out of home drives significant uplift in smartphone brand action
A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions.

April 27, 2016 - MyClean Mocks Core Client Base With New OOH Campaign
Developed with creative agency BigEyedWish, the concept pokes fun at its core affluent Millennial customer with lines like "Book us now, have your parents pay later," and "A spotless floor...to pass out on."

April 27, 2016 - Why Did Snapchat Takeover Times Square Without Geofilters?
“While the simple, bold visuals of Snapchat’s Times Square display are striking, it immediately gets you thinking about what might come next."

April 27, 2016 - These New NYC Subway Ad Screens Know Who's Looking at Them
The out-of-home advertising market (OOH), which includes everything from billboards to posters to Jumbotrons, is finally making a big push into the digital landscape, changing what used to be static canvases into dynamic advertising displays.

April 21, 2016 - This Zika-Killing Billboard Lures Mosquitos With the Essence of Human Sweat and Breath
Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope to make a dent in the spread of the Zika virus.

April 21, 2016 - OOH, Electronic Billboards
More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark!

April 21, 2016 - 90% of US Travelers Notice OOH Advertising
Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed examination of America’s travel habits and exposure to OOH ads. 

April 21, 2016 - Here Are the Year's 4 Best Out-of-Home Campaigns, as Judged by the OBIE Awards
The Outdoor Advertising Association of America gave out its 2016 OBIE Awards for the year's best out-of-home advertising in Boca Raton, Fla., this week. 

April 14, 2016 - Lowdown: Live-Streamed Earth Day PSA Coming to Billboards
Out-of-home advertising -- which is enjoying a renaissance thanks to new technology -- is gearing up for another first. 

April 12, 2016 - Superheroes and super villains duking it out
The billboard pitted superheroes against a super villain, and it let passersby decide via social media who would win.

April 12, 2016 - A Norwegian subway station is decked out to look like an NYC stop
Everyone knows the Naked Cowboy roams the streets of New York City. So it was more than a bit jarring to see him strumming his guitar in a place that was definitely not NYC – but looked a heck of a lot like it.


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