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April 28, 2016 - Study reveals out of home drives significant uplift in smartphone brand action
A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions.

April 27, 2016 - MyClean Mocks Core Client Base With New OOH Campaign
Developed with creative agency BigEyedWish, the concept pokes fun at its core affluent Millennial customer with lines like "Book us now, have your parents pay later," and "A spotless floor...to pass out on."

April 27, 2016 - Why Did Snapchat Takeover Times Square Without Geofilters?
“While the simple, bold visuals of Snapchat’s Times Square display are striking, it immediately gets you thinking about what might come next."

April 27, 2016 - These New NYC Subway Ad Screens Know Who's Looking at Them
The out-of-home advertising market (OOH), which includes everything from billboards to posters to Jumbotrons, is finally making a big push into the digital landscape, changing what used to be static canvases into dynamic advertising displays.

April 21, 2016 - This Zika-Killing Billboard Lures Mosquitos With the Essence of Human Sweat and Breath
Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope to make a dent in the spread of the Zika virus.

April 21, 2016 - OOH, Electronic Billboards
More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark!

April 21, 2016 - 90% of US Travelers Notice OOH Advertising
Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed examination of America’s travel habits and exposure to OOH ads. 

April 21, 2016 - Here Are the Year's 4 Best Out-of-Home Campaigns, as Judged by the OBIE Awards
The Outdoor Advertising Association of America gave out its 2016 OBIE Awards for the year's best out-of-home advertising in Boca Raton, Fla., this week. 

April 14, 2016 - Lowdown: Live-Streamed Earth Day PSA Coming to Billboards
Out-of-home advertising -- which is enjoying a renaissance thanks to new technology -- is gearing up for another first. 

April 12, 2016 - Superheroes and super villains duking it out
The billboard pitted superheroes against a super villain, and it let passersby decide via social media who would win.

April 12, 2016 - A Norwegian subway station is decked out to look like an NYC stop
Everyone knows the Naked Cowboy roams the streets of New York City. So it was more than a bit jarring to see him strumming his guitar in a place that was definitely not NYC – but looked a heck of a lot like it.

March 28, 2016 - U.S. Ad Market Forecast 2016: slow for TV, radio but OOH will continue to rise
While the U.S. advertising market is poised for a good year due to digital media, political advertising, and the Rio Summer Olympics, some media segments appear to be slowing a bit. 

March 28, 2016 - WBUR launches interactive ad campaign
Coming to a bus stop near you: giant, iPad-like touch screens that are interested in your opinions.

March 25, 2016 - Outdoor ad association attacks digital's weaknesses in new report
Is digital advertising vulnerable? In the report, the OAAA directly attacks digital advertising as not living up to its billing or deserving of its rapid growth. 

March 25, 2016 - Only Snapchat Users Will Understand The Meaning Behind These Billboards
Snapchat is simultaneously trolling those who don't use the platform while secretly winking at those who do in its latest advertising campaign.

March 23, 2016 - Association: Outdoor advertising more effective than digital ads
A new report by the Outdoor Advertising Association of America wants to remind potential advertisers that there is no equivalent of an ad blocker for billboards.

March 23, 2016 - Snapchat Is Running Sneakily Fun Billboard Ads That Only Its Users Will Understand
Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities.

March 23, 2016 - Mysterious billboards started springing up all over the US and only big Snapchat fans will know the company behind them
Over the past few weeks, logo-less billboards have started springing up all over the US that, at first glance, look like the kind of everyday "welcome to..." road signs that greet people as they enter into a neighborhood.

March 22, 2016 - Outdoor Advertising Association Pens Screed Decrying Value of Digital
With report sections titled the likes of "If a bot clicks a non-viewable ad, does the ad blocker hear it?", the report highlights some of digital advertising's more egregious failings such as the lost $7.5 billion (in the U.S.) due to non-viewable ads and the $7.2 billion (globally) lost from bot fraud. 

March 22, 2016 - Outdoor Advertising Association of America Reveals ‘Digital’s Reality Problem’
The Outdoor Advertising Association of America has just released a new white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been “thrown into question.”

March 22, 2016 - OAAA Shares Real Data for Its 'Feel The Real' Campaign
Outdoor ads drove traffic to digital -- and planted doubts about digital

March 22, 2016 - Sensing vulnerability, Out-of-Home goes on attack against digital display
Trade group seeks to capitalize on complexity and confusion with online display advertising among media planners and buyers.

March 14, 2016 - Franklin resident's iPhone shot ends up on billboards all over the world
Franklin resident Mitchell Hollander took an iPhone 6S photo of his girlfriend at Marathon Music Works in Nashville last year, and the photo is now blown up on billboards all over the world.

March 10, 2016 - The New Consumer Journey: Traveling From OOH To Mobile
This fusion of mobile and OOH has created a unique consumer journey path, requiring no human interaction. 

March 10, 2016 - Lamar professor's art adorns Houston billboard
The Houston Art Alliance commissioned the piece, titled "Family Portraits," from Prince Thomas, an associate professor of art at Lamar University.


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