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October 06, 2015 - At Last, Advertising for Humans That Works
PNYC, a sibling company to marketing firm Partners & Napier, helped Outdoor Advertising Association of America launch an ad campaign that focuses on real consumer engagement.

September 30, 2015 - That Out-of-Home Campaign Rolling Around Advertising Week Has a Secret Message for Robots, Ad Execs

Since Monday, attendees of Advertising Week in New York (and even people in New York not attending Advertising Week) have been confronted with an out-of-home effort asking them to "feel the real." The "real" in this case is advertising seen by real human beings, as opposed to a lot of digital advertising that may only be seen by lowly robots.

September 29, 2015 - In These Mobile Times, Billboards See Opportunity
A report from the Wall Street Journal indicates that a new campaign from the Outdoor Advertising Association of America could open the door for many companies to embrace an old-school ad format – billboards.

September 28, 2015 - Outdoor Ad Industry’s Pitch: Real People See Billboards
The outdoor advertising industry on Monday is rolling out a new campaign meant to capitalize on marketers’ growing fears about whether the digital ads they buy are being viewed by real people.

September 16, 2015 - Leo Burnett, R/GA, Droga5 Win Gold as Clio Awards Unveil OOH, Audio and PR Winners
Leo Burnett, R/GA, Droga5, The Community, TBWA\Media Arts Lab and David were the North American agencies to win gold as the Clio Awards unveiled the winners in four categories Wednesday—Out of Home, Audio, Audio Technique and Public Relations.

September 15, 2015 - A digital sign changes with the weather
Signs that acknowledge the sun in the sky or the puddles on the ground stand out from signs that deliver the same message no matter what the surroundings.

September 08, 2015 - Volvo Hits The Gas Pedal On Experiential Ads
There’s no larger driver of brand awareness than a 30x60-foot cinema screen.

September 02, 2015 - Out-of-Home Advertising Tops All Media In Connecting With Consumers Near Point of Purchase
Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study.

September 01, 2015 - Keys to dayparting and digital signage
Dayparting is as old as radio and as modern as social media — and it's a key to effective digital signage as well.

August 31, 2015 - In Shanghai, a very clever treasure hunt
Getting something for free is fun but not all that memorable. Making that freebie into a competition, where you have to win to get the free item, turns it into a memorable experience.

August 19, 2015 - Advertisers Pump Money Into Out-of-Home, Digital Ads in July
Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup victory, according to new data from Standard Media Index.

August 19, 2015 - Outdoor Ad Spend Rises Nearly 4%
Out-of-home advertising revenues rose 3.8% from $2.17 billion in the second quarter of 2014 to $2.25 billion in the second quarter of 2015, according to the Outdoor Advertising Association of America, based on estimates from sources including Miller Kaplan and Kantar Media.

August 17, 2015 - From sun cream to freshly cut grass! Vending machine stocked with bottles of scented air brings the smell of summer to busy train station
Situated in the station's ticket office, the novelty vending machine invited commuters to enjoy a free pick-me-up on their way to work.

August 11, 2015 - A billboard that talks back to tweeters
A new alternative media stunt running in three East Coast markets invites people to interact with billboards via social media, even if they’re miles away from the boards.

August 06, 2015 - 3 BBH Interns Created These Tiny Billboards Hoping to Make a Big Difference in the World
BBH New York's most recent crop of interns had a big task ahead of them this summer: create something famous. They also had a relatively miniscule $1,000 budget to bring the idea to life. 

August 05, 2015 - Consumer’s Call Digital Billboards Cool—and Recall Ad Messages
Digital billboards represent a growing advertising opportunity for marketers to reach an audience of consumers who think the medium is “cool” and who exhibit a heavy recall of the messages they see.

August 04, 2015 - Digital Out-of-Home Campaign Highlights Urban Hot Spots
Chevrolet has launched a new ad campaign that encourages urban explorers to share their city’s up-and-coming and out-of-the-way hot spots.

August 04, 2015 - 'Curiosity' ads go up around St. Louis
Billboards and bus stop ads featuring a dead cat are popping up across the St. Louis area.

July 31, 2015 - Group puts up billboards in CLE ahead of GOP debate asking to end discrimination against blacks
CLEVELAND - A civil rights group is campaigning for change in Cleveland ahead of the Republican National Convention. 

July 29, 2015 - MPSD to launch billboard campaign
Meridian Public School District wants residents to know how well the city's schools are doing, and will soon begin spreading the message on billboards in the city.

July 27, 2015 - First 30 billboards to go up next week in drug abuse campaign relaunch
The first 30 billboards will go up on Aug. 3 in a relaunch of a media campaign aimed at raising awareness about the dangers of drug use.

July 21, 2015 - This McDonald's billboard dished out free McFlurries when the heat hit a record temperature
When a heatwave hit the Netherlands earlier this month, McDonald's conjured up a novel way to keep people cool.

July 20, 2015 - Rock 'n' Roll Marathon Series encouraging runners on digital billboards
The Rock 'n' Roll Marathon Series has announced Travelers, an official sponsor of the 2015 Rock 'n' Roll Marathon Series, is shining a digital billboard spotlight on what motivates runners with its "My Drive Comes From" campaign, which kicks off July 18-19 at the Humana Rock 'n' Roll Chicago Half Marathon.

July 17, 2015 - Check Out These Cool Nature-Monument Mashups in New Campaign for National Park Service
Grey New York is doing some fancy Photoshop work to highlight the glory of American nature and monuments in a compelling new outdoor and print campaign for the National Park Service.

July 16, 2015 - You Can Literally Undress This 'Dating Naked' Billboard on Hollywood's Busiest Corner
When it comes to promoting the return of its nude dating competition series, Dating Naked: Playing for Keeps, VH1 has found that less—much less—is more.

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