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February 05, 2016 - Can't Miss Lynn's New Digital Billboard
With a flash of pink and the sudden appearance of giant letters, the Lynnway’s newest digital billboard burst into life Wednesday at 12:19 p.m., signaling what city and sign company officials hope will be an ongoing relationship.

January 21, 2016 - Go Figure: Environmental Messages on Billboards
Self-help gurus, theologians, and Russian authors all take aim at assumption as an invitation to error. A common assumption that proves their point is the lament that environmentalism and billboards don’t mix. On the contrary, environmental messages appear on out of home formats from billboards to buses coast to coast . . . and in between.

January 04, 2016 - OOH: Poised for another strong year
Of all traditional media, out of home is best positioned to thrive over the long term.

December 30, 2015 - The Future of Marketing is Here in Out-of-Home
While certain forms of traditional media may be challenged, others are being revitalised by technology in incredible ways. Out-of-home advertising (OOH) in particular has seen new avenues for creativity and connection arise this year from the advent of digital media, not only for brands but for our cities and leaders as well.

December 09, 2015 - Cottage 8, Pocket Hercules, and Clear Channel Outdoor Win 2015 OOH Media Plan of the Year for Delta Dental of Minnesota Campaign
The 2015 Out of Home Media Plan Awards were presented this afternoon at The AD Club of New York’s 8th Annual Out of Home: NOW Conference in New York.

August 14, 2015 - Revitalize Tucson adds more billboards questioning current city council record
Revitalize Tucson is announcing the release of 20 billboards throughout the City of Tucson questioning the Tucson City Councilmen on behalf of Tucson taxpayers.

August 05, 2015 - Outfront Media (OUT) to Report Earnings: What to Expect?
Outfront Media Inc. (OUT - Snapshot Report), formerly CBS Outdoor Americas Inc., is slated to report sec-quarter 2014 results on Aug 6, after the closing bell.

July 08, 2015 - Regulatory trend: States adopting lighting standards for digital billboards
Keeping pace with new technology, a growing number of states are adopting lighting standards that assure legibility while preventing glare.

February 02, 2015 - Sheriff Arpaio takes Manhattan with 80-foot tall billboard in Times Square
He's known around the country for making inmates wear pink, Tent City and most recently, switching up the jail menu. Now Maricopa County Sheriff Joe Arpaio will grace one of the largest billboards in the world.

July 01, 2014 - Judge OKs digital billboards
A legal battle between Scenic America, the Department of Transportation and the Federal Highway Association (FHWA) has ended with a win for the billboard industry.

January 11, 2013 - Billboards Increase Property Value: Tampa 2013
A comprehensive study of thousands of parcels in the county surrounding Tampa, FL, showed that parcels with billboards are more valuable that neighboring parcels. Billboard leases provide additional income for landowners, enhancing property values.

January 07, 2013 - Swedish Report on Digital Billboards Inconclusive
A new study of digital billboards in Sweden has little relevance to billboards in the United States and did not draw conclusions about traffic safety, according to the Outdoor Advertising Association of America (OAAA).

November 28, 2012 - Wyoming Business Report (WY): Digital billboards bump revenue
In Gillette, one company is joining the digital age in billboard advertising by converting billboards in three high-traffic locations to digital.

November 13, 2012 - Election Results and the Impact on OOH
Miss the Election Results and the Impact on OOH webinar? Watch a recording at oaaa.org...

November 01, 2012 - Digital billboards are one of many manufacturing success stories
According to the National Association of Manufacturers, the U.S. still has about 12 million workers in manufacturing that support a total of 17 million jobs and produce about $1.7 trillion in economic value each year – 11.7 percent of the nation’s gross domestic product.

November 01, 2012 - Campaigns & Elections: Digital billboards thrive on campaign trail
As the final weekend of campaign 2012 approaches, voters in battleground states can’t escape the last-minute messaging from both campaigns.

September 14, 2012 - Digital Signage Today: Rocking the vote on digital out of home
The election season is nearing its apex, marking the homestretch of nearly two years of organizing, campaigning and communicating — on Nov. 6, American voters will head to the polls across the country.

August 28, 2012 - National Journal Daily: Insiders, Lobby Shops Buy Digital to Advertise
With the politerati converging on Tampa and Charlotte, Washington insiders and state-based advocacy groups looking to get their messages in front of thousands of influential eyeballs are turning to a time-honored medium with a 21st-century twist: the digital billboard.

July 30, 2012 - 2012 OAAA Legal Seminar Agenda Announced
OAAA has announced the agenda for the 2012 OAAA Legal Seminar in Arlington, VA on Friday, November 16.

July 18, 2012 - Creativity X: Regulations Part 2
Miss the Creativity X: Regulations Part 2 webinar? Watch a recording at oaaa.org...

June 27, 2012 - Advertisement Journal: Out of Home Advertising Works for Elections
One advertising industry, the Out of Home advertising industry, is starting to see a huge increase for the number of advertisements that are being displayed and the number of campaigns that are being set up.

June 13, 2012 - Creativity X: Regulations Part 1
Miss the Creativity X: Regulations Part 1 webinar? Watch a recording at oaaa.org...

June 12, 2012 - 2012 OAAA Legal Seminar
Registration is now open! The 2012 OAAA Legal Seminar will be held on Friday, November 16 at the Ritz-Carlton Pentagon City in Arlington, VA.

May 17, 2012 - Federal Government Research: Digital Billboards “Well Below” Distraction Threshold
Driver distraction caused by digital billboards is well below the safety limits established by the U.S. government, according to federal research obtained by the media and the Outdoor Advertising Association of America (OAAA) via the Freedom of Information Act.

April 25, 2012 - Opposition Tactics
Miss the Opposition Tactics webinar? Watch a recording at oaaa.org...


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