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Industry Revenue

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March 15, 2016 - OAAA: OOH Finished Strong 2015, Looks for Solid 2016 a High
Marketers are putting their money where consumers’ eyeballs are turning. For many, this means adding the out-of-home format to the media mix. Last year, spending on the out-of-home format, according to the OAAA, reached $7.3 billion.

November 24, 2015 - Behind OOH’s strong third quarter
Out of home ad spending appears to be immune to many of the problems dogging other traditional media of late.

November 23, 2015 - Out of Home Advertising Up 4.3% in Q3 2015
OOH Continues to Outpace Other Traditional Media and GDP.

November 23, 2015 - Outdoor advertising increases 4.3% in Q3 2015
Out-of-home (OOH) advertising revenue rose 4.3% in the third quarter of 2015 compared to the previous year, accounting for $1.71 billion, reports the Outdoor Adv. Assn. of America (OAAA). 

November 23, 2015 - Out-of-Home Advertising Continues to Outpace Traditional Media
Out-of-home (OOH) advertising revenue rose 4.3% in the third quarter of 2015 compared to the previous year, accounting for $1.71 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

September 16, 2015 - Out of Home Ad Revenue Up
Out of home advertising revenue rose 3.8% in the second quarter of the year compared to 2014, accounting for $2.25 billion.

September 14, 2015 - Traditional Out-Of-Home Media Continues Growth
Based on figures released by the Outdoor Advertising Association of America (OAAA), Out Of Home (OOH) advertising revenue rose 3.8 % in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion

September 08, 2015 - US Out-of-Home Ad Revenues Continue to Grow
The out-of-home advertising industry has remained largely immune to the ad spending declines experienced by other traditional media channels, reports the OAAA.

August 24, 2015 - OOH Advertising revenue in US goes up by 3.8% in Q2 2015
Out of home (OOH) advertising revenue rose 3.8 per cent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). 

August 24, 2015 - US Out of Home Advertising up 3.8% in 2Q 2015
The OAAA reports that US outdoor advertising revenues increased 3.8% in the second quarter of 2015 which is impressive versus US GDP growth of 2.3% for the same time period and a decline in media advertising of 7% during the same time period.

August 21, 2015 - OOH market maintains positive growth, reports OAAA
According to the Outdoor Advertising Association of America (OAAA) the OOH industry in the US has seen advertising revenue rise by 4.7 percent in the first quarter of 2015, marking the 20th consecutive quarter of growth for the sector.

August 19, 2015 - US Out-of-Home Advertising Up 3.8% in Q2 2015
Out-of-advertising revenue rose 3.8% in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America, Washington, D.C..

August 19, 2015 - Advertisers Pump Money Into Out-of-Home, Digital Ads in July
Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup victory, according to new data from Standard Media Index.

August 19, 2015 - Out of Home Advertising Up 3.8% in Q2 2015
Out of home (OOH) advertising revenue rose 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). 

March 04, 2015 - Out of Home Advertising Up 1.1% to $7.0 Billion in 2014
OOH advertising revenue rose 1.1 percent in 2014 compared to the previous year, accounting for $7.0 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

November 29, 2012 - Out of Home Advertising Grows 4.4% in the 3rd Quarter
Out of home (OOH) advertising revenue rose 4.4 percent in the third quarter of 2012 compared to the same period in 2011, accounting for more than $1.5 billion, according to the Outdoor Advertising Association of America (OAAA).

August 22, 2012 - Out of Home Advertising Second Quarter Revenue Up 4.3%
Out of home (OOH) advertising revenue rose 4.3 percent in the second quarter of 2012 compared to the same period in 2011, accounting for more than $2 billion, according to the Outdoor Advertising Association of America (OAAA).

May 24, 2012 - Out of Home Advertising First Quarter Revenue Up 4.5%
Out of home (OOH) advertising revenue rose 4.5 percent in the first quarter of 2012 compared to the same period in 2011, accounting for more than $1.4 billion, according to the Outdoor Advertising Association of America (OAAA).

March 06, 2012 - Research Brief: Out of Home Advertising Outpacing Overall Ad Business
Based on figures released by the Outdoor Advertising Association of America (OAAA), out of home advertising revenue rose 4% in 2011 compared to the previous year, accounting for $6.4 billion.

February 24, 2012 - Media Life Magazine: Strong 2012 for out of home media
When final 2011 advertising numbers are released next month, it will undoubtedly be noted as a year of the haves and have nots. And out of home advertising is clearly among the haves.

February 22, 2012 - Out of Home Advertising Grows in 2011
Out of home advertising revenue rose 4 percent in 2011 compared to the previous year, accounting for $6.4 billion, based on figures released by the Outdoor Advertising Association of America.

December 20, 2011 - Outlook for OOH in 2012: Growth and Innovation
Despite the disappointing economic developments that threw the recovery of many media categories off course this year, out of home ad revenue continued to climb as clients began to embrace alternative media more enthusiastically and social media became a key element to campaigns.

December 05, 2011 - Outdoor Outlook - December 5
Read the December 5 issues of OAAA's newsletter - Outdoor Outlook

December 01, 2011 - Out of Home Advertising Continues to Grow
Out of home advertising revenue rose 4.2 percent in the third quarter of 2011 compared to the same period last year, accounting for $1.5 billion.

August 29, 2011 - Media Life Magazine: For outdoor, hefty growth despite it all
Analysts have been warning for weeks that ad spending slowed during second quarter, but that certainly wasn't the case for one medium.


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