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Crispin Porter + Bogusky Win National Award forOutdoor Media Plan of the Year Fallon Minneapolis Takes Local Award

Washington , June 9, 2003 - Crispin Porter + Bogusky, a Miami-based ad agency, has been awarded the 2003 National Outdoor Media Plan of the Year Award for its Mini Cooper campaign. Fallon Minneapolis took the Local Outdoor Media Plan of the Year Award for its work for Nordstrom’s.

 

 

The Outdoor Media Plan of the Year Award is sponsored by the Outdoor Advertising Association of America (OAAA). According to the association’s President and CEO Nancy Fletcher, “Both agencies’ plans exemplify efficient and effective outdoor media strategies that maximize the synergy between media and creative strategies within a determined budget.”

 

 

The judging was conducted in May by a panel of outdoor advertising specialists who rated each media plan on its background, objective, strategy, plan details and measurable results.  Each plan was scored on these criteria using a scale of 0 to 10 points, with 10 considered excellent.  The judges received a CD containing the entries and were given several weeks to review and score them. Campaign implementation in 2002 was a requisite for the media plans.

 

 

The National and Local Awards were presented today during the 2003 Outdoor Advertising Association of America/Traffic Audit Bureau National Convention and Trade Show in Washington, D.C.   Gold and Silver awards were also given to 10 other entries.  This is the fourth year the Outdoor Media Plan of the Year Award has been presented.

 

 

The OAAA is the largest trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers and the public. The OAAA’s nearly 1,100 member companies generate more than $5 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable organizations in excess of $300 million each year.

 

 

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