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PGA TOUR GOES DIGITAL – WITH BILLBOARDS

FOR IMMEDIATE RELEASE

Contact: Nicole Hayes
(202) 833-5566
nhayes@oaaa.org

PGA TOUR GOES DIGITAL – WITH BILLBOARDS

PGA TOUR fans in the New York/New Jersey area and across the U.S. will be able to follow the action at The Barclays tournament this month - thanks to digital billboards.

The Barclays, the first of four FedExCup Playoff tournaments that will be played August 22-25 at Liberty National Golf Club in Jersey City, N.J., is the third TOUR event being featured on digital billboards across the country this year.

PGA TOUR and tournament officials have been working with billboard companies to promote ticket sales for tournaments for years. With the growth of digital billboards in several markets, the concept of the TOUR displaying a “live leaderboard” on digital billboards began to emerge in a few local markets. The technology was first tested during THE PLAYERS Championship near Jacksonville, Fla., in 2011. Last year, the PGA TOUR and CBS Outdoor worked together to expand the “live leaderboard” concept by introducing the program across more than a dozen markets for the World Golf Championships-Bridgestone Invitational and The Barclays. This year, the program also included the Memorial Tournament presented by Nationwide Insurance (Columbus, Ohio) in May.

The “live leader board” is continually updated throughout the four days of competition using the TOUR’s ShotLink data, which keeps golf fans connected to the live action. For The Barclays this year, the PGA TOUR will utilize 36 billboards in and around Jersey City as well as in major media markets across the U.S., including Atlanta, Dallas, Detroit and Phoenix and Tampa.

TOUR officials say the digital billboard technology presents yet another avenue for busy fans to stay connected with tournament action.

“Golf fans are often on the go and digital billboards present an exciting new way to engage them with live scoring. We know that when golf fans see their favorite players moving up the leaderboard, they are more likely to watch,” said Ty Votaw, PGA TOUR Executive Vice President and Chief Global Communications Officer. “The PGA TOUR and our partners at CBS Sports are excited about the expanded use of these billboards to showcase the PGA TOUR leaderboard to fans across the country. In a tournament’s home market, the billboards help increase awareness, and ticket sales. And, at the national level, we’re helping to generate viewership. We look forward to growing the program and continuing to be innovative in the way we reach our fans.”

“Once again, digital billboards are providing an effective way for an industry to connect with its consumers and fans,” said Stephen Freitas, chief marketing officer of the Outdoor Advertising Association of America. “We are pleased to know that the PGA TOUR’s digital billboards are successfully promoting awareness and sales for its tournaments.”

OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $6.7 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit www.oaaa.org.

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