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2011 OBIE Award Winners Announced

Date: April 14, 2011

Summary:
The Outdoor Advertising Association of America (OAAA) last night presented Publicis New York with the agency’s first OBIE Best of Show Award for its Pepto-Bismol campaign.

Body:

Contact: Nicole Hayes
(202) 833-5566
nhayes@oaaa.org
 
For Immediate Release – April 14, 2011
2011 OBIE Award Winners Announced

 Publicis Takes Best of Show Award with Pepto-Bismol Campaign

(Miami, FL) – The Outdoor Advertising Association of America (OAAA) last night presented Publicis New York with the agency’s first OBIE Best of Show Award for its Pepto-Bismol campaign. OBIE Award winners were honored at a gala dinner on the closing night of the 2011 OAAA/TAB National Convention & Trade Show in Miami Beach.

“The Pepto-Bismol ads encompass all that great outdoor advertising should – simplicity, creativity, and intrigue,” said Stephen Freitas, OAAA chief marketing officer. “Mixed with some classic humor and a clear message, this multi-format campaign is well deserving of such an esteemed honor.”

OAAA presented 11 Gold OBIE Awards in multiple categories recognizing outstanding creative across a variety of platforms and formats. Wong, Doody, Crandall, Weiner, the only agency to take home two Gold OBIEs this year, was honored for its Cedars-Sinai Spine Center and Alaska Airlines campaigns.

Tracy Wong, chairman and executive creative director of Wong, Doody, Crandall, Weiner, and chief OBIE judge, served as master of ceremonies for the 69th Annual OBIE Awards ceremony.

“The OBIE Awards celebrate - pure and simple - outstanding creative work and the creative directors, art directors, copywriters, and photographers who make it happen,” said Wong. “This year's submissions once again demonstrated the power of the out of home medium to move and motivate, capture and cajole...and to sell products.”

OAAA also awarded 28 Silver OBIEs and 72 Finalists. Five agencies received both Gold and Silver OBIEs, and two earned multiple Silver OBIEs. Colle+McVoy; CP+B; and Wong, Doody, Crandall, Weiner tied for the most OBIEs with three each.

Buntin Out-of-Home Media’s enduring Cracker Barrel outdoor campaign won the 2011 OBIE Hall of Fame Award.

OAAA President & CEO Nancy Fletcher added, “This year we presented OBIE Awards in a broad range of advertising categories. The diversity in winners demonstrates how out of home advertising continues to appeal to brands with originality and innovation.”

The complete list of OBIE winners and Finalists can be found at www.obieawards.org. High resolution digital files are available for all OBIE winners by contacting Nicole Hayes at (202) 833-5566 or nhayes@oaaa.org
 

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OAAA is the trade association for nearly 800 outdoor advertising companies which make up 90 percent of the industry’s revenue. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of advertisers, consumers, and communities. Outdoor advertising companies generate $6.1 billion annually in ad revenues and donate space to charitable organizations in excess of $400 million each year.

 

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