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2009 OBIE Contenders

Date: March 09, 2009

Summary:
Forty-five agencies are in the running for one of the biggest prizes in advertising, the OBIE Best of Show, the Outdoor Advertising Association of America (OAAA) announced Monday.

Body:

Contact:  Jeff Golimowski

(202) 833-5566

            jgolimowski@oaaa.org

 

For Immediate Release – March 9, 2009

 

OAAA Announces 2009 OBIE Award Contenders

Winners Will Be Announced in a Webinar April 20, 2009

 

(Washington) – Forty-five agencies are in the running for one of the biggest prizes in advertising, the OBIE Best of Show, the Outdoor Advertising Association of America (OAAA) announced Monday.

 

The OBIE Awards recognize creative excellence in outdoor advertising and are the oldest and among the most prestigious awards in the advertising business.

 

“The challenges remain the same as we expand to new technology,” said Sean Robertson, vice president and creative director for CBS Outdoor. “It still comes down to making the one-on-one connection with the audience, and that’s the hardest thing to do.”

 

TBWA\Chait\Day, Leo Burnett, Crispin Porter + Bogusky, The Martin Agency, and BBDO are among the top notch advertising agencies represented in this year’s finalist roster.

 

Among the advertisers featured in these powerful creative executions are multinational corporations such as Procter & Gamble, Microsoft, and McDonald’s as well as local advertisers, including the Dallas Fire Department, San Francisco Zoo, and the Boys and Girls Clubs of Greater Dallas.

 

"This year’s contenders embody the range of creative potential in the out of home medium,” said Stephen Freitas, OAAA’s chief marketing officer. “When done right, a bulletin campaign in a small town can make as big a splash as a large scale execution in Times Square.”

 

The 2009 OBIE Awards winners will be announced in a webinar on Monday, April 20. The event will be hosted by Chief Judge Mark Tutssel, global chief creative officer for Leo Burnett Worldwide, who will provide an insider’s look at the judges’ decision making process for this year’s awards.  Members of the press interested in attending the event should register online at www.oaaa.org.

 

# # #

 

The complete list of contenders, alphabetical by agency, follows.

 

Apollo Interactive – Jack in the Box

Arc Worldwide – McDonald’s

BBDO New York – Christopher & Dana Reeve Foundation

BBDO New York – Lowe's

BBDO New York – Mountain Dew

BBDO New York – The Economist
BBDO New York -- Procter and Gamble, Gillette Fusion Power

BBDO West – Air New Zealand

BBDO West – San Francisco Zoo

BBDO Worldwide – Toyota Scion

BooneOakley – State Farm

Butler, Shine, Stern & Partners – MINI Cooper

Campbell-Ewald – Chevrolet Volt

CB&S Advertising – Fred Meyer

CBS Entertainment Division – 2008 Grammy Awards

Commerce House – Boys and Girls Clubs of Greater Dallas

Commerce House & The Richards Group – Dallas Fire Department

Copacino+Fujikado – Seattle Art Museum

Copacino+Fujikado – Seattle Mariners

Cramer-Krasselt – Corona

Cramer-Krasselt – Crystal Springs Bottled Water

Crispin Porter + Bogusky – Microsoft Windows

Crispin Porter + Bogusky – Nike

DDB Seattle  – Amtrak Cascades

Deutsche, Inc.  – Saturn

DeVito/Verdi – Legal Sea Foods

DoeAnderson – Maker’s Mark

ESW Partners – MotorCity Casino Hotel

Extra Credit Projects – CommunityofVeterans.org

Fallon Worldwide – Travelers Insurance

Horizon MediaHarrah's Resort & Casino

Horizon Media – A&E Andromeda Strain

Juniper Park – Sun Chips

JWT New York – Jet Blue

Lamar Advertising Company – SGS

Leo Burnett Brussels – Heinz Hot Ketchup

Leo Burnett Chicago – McDonald’s

Leo Burnett Frankfurt – Tide

Leo Burnett Mumbai – Luxor Highlighters

Leo Burnett Shanghai – Coca-Cola

Leo Burnett Toronto – James Ready Beer

Magner Sanborn – Eastern Washington University

McGarrah Jessee – Shiner Beers

OgilvyWest – BP ampm stores

Razorfish – Levi’s 501s

Schupp Company, Inc – Grape Nuts Cereal

Serve – Pathfinders

Sukle Advertising & Design – Denver Water

TAXI Canada Inc – Aviva Canada

TAXI Canada Inc – BMW MINI

TBWA\Chait\Day – Absolut

TBWA\Chait\Day – Jameson Whiskey

TBWA\Media Arts Lab – iPod nano

TBWA\Media Arts Lab – MacBook Air

The Martin Agency  FeedMore

The Martin Agency – Newseum

The Richards Group – Chick-fil-A

The WOW Factor, Inc.Coca-Cola

Wieden+Kennedy New York – ESPN Monday Night Football

Wieden+Kennedy New York – 2008 MLB All-Star Game


 

OAAA is the trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers, and the public. The nearly 1,000 OAAA member companies generate more than $7.2 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable organizations in excess of $400 million each year.

 

 

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