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WPVI Hits The Targets With Digital

Date: April 23, 2013

WPVI’s Action News is taking its message to the streets. And highways. And turnpikes. Literally, as they say, turning roads around the Philadelphia area (DMA 4) into an information superhighway.


“We’re just trying to put our content in front of consumers wherever they are, whenever they need it,” says Mike Monsell, creative services director of the ABC O&O.


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