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July 21, 2015 - This McDonald's billboard dished out free McFlurries when the heat hit a record temperature
When a heatwave hit the Netherlands earlier this month, McDonald's conjured up a novel way to keep people cool.

June 23, 2015 - JetBlue lands engagement with digital signage 'Wingman'
If a digital out-of-home campaign can get people to do the "The Robot" — or even take off their shirt — on a New York City sidewalk, that campaign just might be onto something in terms of interactive consumer engagement.

May 27, 2015 - Edible billboards are a real thing, and these are made of beer and cake
With bartending robots and apps that allow you to pay for your coffee with a wave of your phone, why not have billboards with built-in samples? Edible billboards exist, and we're waiting for more of them. 

December 10, 2014 - So cool: Digital spins on holiday messages
Here are five smart ways OOH advertisers are using new technology in their holiday campaigns to grab attention and perhaps even make people’s lives a little easier.

May 30, 2013 - Outdoor Advertising: Charting a Fake Campaign's Viral Boost
The Outdoor Advertising Association of America recently sponsored a test campaign asking people to vote for the next president to be added to Mt. Rushmore to measure the ability of outdoor advertising to drive social and mobile activity.

January 11, 2013 - OAAA Sales Tip - January 11
It's almost tax time. Big tax-prep providers are looking to put a positive spin on the annual ritual, given that many customers look forward to refunds at this time.

January 04, 2013 - OAAA Sales Tip - January 4
For years dentists relied on their good reputations to attract customers.

December 14, 2012 - OAAA Sales Tip - December 14
Bottled water is a large business in the United States, the largest consumer of bottled water.

November 30, 2012 - OAAA Sales Tip - November 30
Sixty-two percent (62%) of US households own a pet, and that number has been steadily increasing.

November 23, 2012 - OAAA Sales Tip - November 23
Merchants' associations are encouraging Americans to shop locally this holiday season.

November 16, 2012 - OAAA Sales Tip - November 16
More Americans are drinking wine.

November 02, 2012 - OAAA Sales Tip - November 2
OOH is an effective way for hotels to reach potential guests.

October 26, 2012 - OAAA Sales Tip - October 26
OOH is an effective marketing tool to reach and influence women.

October 19, 2012 - OAAA Sales Tip - October 19
The annual ANA Masters of Marketing Conference attracted a record crowd of more than 2,000 marketers and ad industry executives.

October 12, 2012 - OAAA Sales Tip - October 12
Most gyms and fitness centers see an influx of new memberships at the beginning of the year.

October 05, 2012 - OAAA Sales Tip - October 5
With ski resorts just beginning to make snow this week, the industry is trying to maintain interest in skiing.

September 28, 2012 - OAAA Sales Tip - September 28
Toys are on many shopping lists during the holiday season.

September 21, 2012 - OAAA Sales Tip - September 21
After wrapping up a decent back-to-school shopping season, retailers are expected to see healthy sales gains for the critical winter holidays.

September 14, 2012 - OAAA Sales Tip - September 14
Holiday travel is a critical segment of airline industry revenue. There are typically more than 100 million passengers on US airlines in November and December.

September 07, 2012 - OAAA Sales Tip - September 7
New York Fashion Week is underway, bringing many people’s attention to the world of high-end fashion, and consumers are looking at luxury apparel and fashion brands in a new light.

August 31, 2012 - OAAA Sales Tip - August 31
The auto industry is gearing up for the new model year, which officially begins October 1.

August 24, 2012 - OAAA Sales Tip - August 24
Collegiate football fans make ideal targets for many advertisers, including automotive, home improvement, and travel and leisure.

August 17, 2012 - OAAA Sales Tip - August 17
Voters in key swing states like Florida and Ohio are watching less live TV and are becoming what campaigns call "off-the-grid" voters.

August 10, 2012 - OAAA Sales Tip - August 10
Halloween is a treasured American holiday, and a day on which candy rules.

August 03, 2012 - OAAA Sales Tip - August 3
As retailers gear up for the fall and winter, many outlets receive fresh merchandise for the new season around Labor Day.

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