News & Events
 Home > News And Events > News > Marketing

Marketing

Current Articles | Archived Articles
Current Articles Count: 420

August 04, 2015 - Digital Out-of-Home Campaign Highlights Urban Hot Spots
Chevrolet has launched a new ad campaign that encourages urban explorers to share their city’s up-and-coming and out-of-the-way hot spots.

August 04, 2015 - 'Curiosity' ads go up around St. Louis
Billboards and bus stop ads featuring a dead cat are popping up across the St. Louis area.

July 31, 2015 - Group puts up billboards in CLE ahead of GOP debate asking to end discrimination against blacks
CLEVELAND - A civil rights group is campaigning for change in Cleveland ahead of the Republican National Convention. 

July 29, 2015 - MPSD to launch billboard campaign
Meridian Public School District wants residents to know how well the city's schools are doing, and will soon begin spreading the message on billboards in the city.

July 27, 2015 - First 30 billboards to go up next week in drug abuse campaign relaunch
The first 30 billboards will go up on Aug. 3 in a relaunch of a media campaign aimed at raising awareness about the dangers of drug use.

July 21, 2015 - This McDonald's billboard dished out free McFlurries when the heat hit a record temperature
When a heatwave hit the Netherlands earlier this month, McDonald's conjured up a novel way to keep people cool.

July 20, 2015 - Rock 'n' Roll Marathon Series encouraging runners on digital billboards
The Rock 'n' Roll Marathon Series has announced Travelers, an official sponsor of the 2015 Rock 'n' Roll Marathon Series, is shining a digital billboard spotlight on what motivates runners with its "My Drive Comes From" campaign, which kicks off July 18-19 at the Humana Rock 'n' Roll Chicago Half Marathon.

July 17, 2015 - Check Out These Cool Nature-Monument Mashups in New Campaign for National Park Service
Grey New York is doing some fancy Photoshop work to highlight the glory of American nature and monuments in a compelling new outdoor and print campaign for the National Park Service.

July 16, 2015 - You Can Literally Undress This 'Dating Naked' Billboard on Hollywood's Busiest Corner
When it comes to promoting the return of its nude dating competition series, Dating Naked: Playing for Keeps, VH1 has found that less—much less—is more.

July 14, 2015 - Buffalo, NYC team up for tourism campaign
Buffalo is banking on a new campaign to draw tourists from the Big Apple to the Queen City.

July 14, 2015 - What’s in a name? Talk to this billboard.
Interactive billboards are now pretty common. The key now is to find a way to make your interactive billboard cooler than the rest. A new Coca-Cola board in Times Square does a pretty good job of that.

July 09, 2015 - The Power of the Image to Connect
At Cannes Lions, the power of the image to connect emotionally with consumers was a red thread sewn throughout this year’s content. Whether viewed via social, mobile, print or outdoor, it’s the image that makes the consumer pause, take a look and feel something.

July 09, 2015 - You Need to Speak Emoji to Understand This Anti-Drug Campaign
Known for its iconic "Your Brain on Drugs" campaign, the Partnership for Drug-Free Kids, formerly the Partnership for a Drug-Free America, this week released its #WeGotYou campaign.

July 08, 2015 - Send a Tweet to Coke's Digital Billboard, and It'll Tell You Fun Facts About Your Name
Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square.

July 06, 2015 - A New Word on the Internet
One morning, an artist named Julia Weist stood across the way from the sign, of her making, which reads “parbunkells,” displayed fifty feet wide. She admired it, no matter that hardly anyone seemed to be paying attention.

July 02, 2015 - Indiana family uses billboards to help find kidney donor for dad
One Indiana family is hoping drivers will look up and potentially save their father's life.

June 17, 2015 - Guess what McDonald's is lovin' right about now
A billboard from Cossette Chicago, the ad agency of record for the regional McDonald's co-op, has just gone up. The simple visual for the new out-of-home execution neatly conveys the right message — "I'm lovin' it" — which is superimposed over a close-up of a sheet of ice etched with skate blade marks.

May 27, 2015 - Why an Out-of-Home Advertising CEO Is Bullish About Digital
I look at the out-of-home business and there's a lot of opportunity—this is a great time as we look at penetration of digital in our business.

May 22, 2015 - Tips for negotiating OOH ad buys
If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. It’s about becoming a master of possibilities. 

April 07, 2015 - Inside tips on buying mobile billboards
Billboards remain the most common form of out of home advertising.

April 01, 2015 - Four Print Shops Prove Bigger Is Better
Modeled after the Art Everywhere UK campaign, five of America's leading art museums - the Dallas Museum of Art, Art Institute of Chicago, Los Angeles County Museum of Art, National Gallery of Art, and Whitney Museum of American Art - selected works of art that represent American history and culture for Art Everywhere US.

April 01, 2015 - OOH Media and the Internet of Things
The Internet of Things (IoT) refers to an evolving ecosystem of everyday products that sync with each other. For example, lightbulbs and garden sprinklers can work in concert.

March 16, 2015 - Top 5 Augmented Reality Outdoor Campaigns
Here are 5 recent examples of innovative outdoor campaigns that are using augmented reality technology to add a new dimension to their experiential and guerrilla marketing.

March 13, 2015 - Outdoor advertising thrives in increasingly digital world
The rise of social media and new technology has led many companies to increasingly rely on sleek new digital marketing techniques. However industry experts warn that it’s too soon to write off more traditional strategies like outdoor advertising.

March 13, 2015 - Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content
The "Friends" campaign also includes Facebook and Instagram ads, outdoor billboards, print ads and off-Facebook digital advertising to connect with people at different points in their day, both on and off the social network itself.


<< First < Prev [Page: 1 of 17] Next > Last >>