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Politicians, Retailers Pump Big Bucks into U.S. Outdoor

Date: March 07, 2013

Election-related political advertising helped propel U.S. out-of-home revenue to $6.7bn during 2012, a 4.2 percent increase on the previous year, according to the Outdoor Advertising Association of America (OAAA).


The new opportunities presented by digital out-of-home are also widely believed to have contributed to the steady rise of outdoor revenue, which has now been growing for 11 consecutive quarters.


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