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A look at OOH by the numbers - Here they are: Answers to all your burning questions and more

Date: June 11, 2014

Summary:
Here’s a comprehensive breakdown of U.S. out of home advertising, including the number of billboards, digital billboards, street furniture, ad spending and a slew of other facts media buyers and planners may be interested to learn.

Body:
This month Media Life kicks off our summer-long series on out of home advertising, examining where the industry is today and where it is going.

In anticipation of that series, which begins later this week, we’re taking a look at out of home by the numbers.

Here’s a comprehensive breakdown of U.S. out of home advertising, including the number of billboards, digital billboards, street furniture, ad spending and a slew of other facts media buyers and planners may be interested to learn.

Is there something missing that you’d like to see?

Add a comment below or email Diego Vasquez at diego@medialifemagazine.com and we’ll get an answer for you and add it to the story.

Also, feel free to vote in our poll on out of home advertising to share your opinions on the medium and its future. Click here to vote.

Sources: Outdoor Advertising Association of America and Magna Global. All information is for the U.S. only.

Street furnitureooh by numbers 4

49,082 — bus shelter displays

3,082 — copy area of a standard bus shelter ad, in square inches (67 by 46 inches)

30,532 — shopping mall displays

Billboards

158,868 — billboards in the U.S.

672 — square feet in a standard billboard (14 by 48 feet)

4,400 — digital billboards

6 to 8 — frequency with which ads rotate on digital billboards, in seconds

33,336 — junior posters, a smaller size of billboards

55 — square feet in a standard junior poster (5 by 11 feet)

4,029 — wallscapes/spectaculars

Transit

205,426 — displays on buses

6,664 — copy area of a super king size bus poster, in square inches (28 by 238 inches)

68,560 — airport displays

2,460 — copy area of a standard airport diorama, in square inches (41 by 60 inches)ooh by numbers 5

184,078 — subway and rail displays

10,593 — truckside/mobile ad vehicles

46,194 — taxis/wrapped vehicles

Alternative

17,800 — movie theater displays

300 — digital place-based networks

1,352 — arenas and stadiums

Market share

5 — percent of overall media spend for OOH in 2013

9 — percent share for magazines

11 — percent share for radio

13 — percent share for newspapersooh by numbers 3

17 — percent share for internet

21 — percent share for cable TV

24 — percent share for broadcast TV

Revenue

67 — percent share of total OOH spending for billboards in first quarter 2014

18 — percent share for transit

11 — percent share for alternative

4 — percent share for street furniture

http://www.medialifemagazine.com/a-look-at-out-of-home-by-the-numbers/

 

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