News & Events
 Home > News And Events > News > Industry Revenue

Industry Revenue

<< Return to List

Trad Media Ads See 2% Uptick As Phone, Wireless Ads Soar

Date: March 18, 2013

Summary:
Strong advertising revenue from Olympics and U.S. political ad spending helped deliver a modest U.S. ad gain for 2012 over 2011.

Body:

Nielsen says there was a 2% increase in 2012 over 2011 -- with a big 7% gain coming in the third quarter. The third quarter made up for low registering gains in the first, second, and fourth quarter where there were only 1% increases over their comparable periods in 2011. An estimate from Kantar Media says the U.S. advertising market was at $144 billion at the end of 2011.

http://www.mediapost.com/publications/article/195925/trad-media-ads-see-2-uptick-as-phone-wireless-ad.html?edition=57878#ixzz2Nu03eJOS

 

<< Return to List