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Outdoor Advertising Industry Nearly Quadrupled Recycling of Posters

Date: April 11, 2011

Summary:
In one year, the outdoor advertising industry nearly quadrupled the amount of billboard substrates it recycles. In 2010, 3.7 million pounds of PE (polyethylene), on which billboards messages are printed, was recycled, compared to one million pounds in 2009.

Body:

Contact: Nicole Hayes
(202) 833-5566
nhayes@oaaa.org
 
For Immediate Release – April 11, 2011
Outdoor Advertising Industry Nearly Quadrupled Recycling of Posters
 


Industry Recycled 3.7 Million Pounds of PE in 2010 

(Miami, FL) – In one year, the outdoor advertising industry nearly quadrupled the amount of billboard substrates it recycles. In 2010, 3.7 million pounds of PE (polyethylene), on which billboards messages are printed, was recycled, compared to one million pounds in 2009.

“A new generation of environmentally friendly materials has allowed the industry to make recycling a standard part of business,” said Outdoor Advertising Association of America (OAAA) President and CEO Nancy Fletcher. “Outdoor advertising companies are committed to serving local communities and doing their part to care for and protect our planet.”

Approximately 90 percent of all poster-sized billboards in the United States now use recyclable substrates. Billboard PE can be recycled into products such as flower pots, rock netting, and plastic parts.

The industry’s recycling program officially began in March 2009.
 

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OAAA is the trade association for nearly 800 outdoor advertising companies which make up 90 percent of the industry’s revenue. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of advertisers, consumers, and communities. Outdoor advertising companies generate $6.1 billion annually in ad revenues and donate space to charitable organizations in excess of $400 million each year.

 

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