Digital Billboard Study 2015
A new study conducted by Nielsen demonstrates the power of digital billboards in connecting with today’s busy consumers. A total of 75 percent of respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to the survey of those who traveled roadways with digital billboards.
OOH Sales App
Important updates have been made to the OAAA OOH Resource Center mobile app enhancing the overall user experience.
The OOH Resource Center app:
Provides OAAA member sales professionals with the most essential and relevant OOH facts to present in face-to-face client meetings.
Proves the value of OOH with compelling visuals, advertising research, and detailed case studies.
DPAA Video Everywhere Summit 2015
The Nov. 3 DPAA Video Everywhere Summit is the only event of its kind, truly dedicated to multi-screen viewing, video neutral planning, and the role of digital place based media in today’s advertising ecosystem. Hear from media and marketing heads at AT&T, ConAgra, MasterCard, Oracle, Visa, Under Armour, plus CEOs of Posterscope, Y&R, Havas, and more.