OOH Media Plan Awards 2026

OAAA’s OOH Media Plan Awards recognize the most effective out of home media plans, celebrating the strategic thinking, smart investment, thoughtful placement, and creative execution that come together to drive measurable, meaningful campaign results.

The submission deadline is September 30 2026, at 11:59 PM ET, and winners will be announced at The Advertising Club of NY’s OOH: NOW Conference on Wednesday, December 2, 2026 in NYC.

OOH Q2 Ad Spend Surpasses $3 Billion

OOH ad spend grew 10.7% in Q2 2026 to $3.16 billion, fueled by strong growth across digital, technology and major advertisers.

The Strategic Guide to Moving & Dynamic OOH Media

Our newest resource, The Strategic Guide to Moving & Dynamic OOH Media, is available now. Exploring how transit media, rideshare, vehicle wraps, mobile billboards, waterway media, and experiential formats are reshaping how brands connect with people in motion.

The guide features key formats, planning insights, measurement advancements, creative best practices, and visuals that bring the category to life.

OOH: A Valuable Performance Medium

New OAAA and Kochava Study Finds OOH Delivers 2x the Performance Lift of Broadcast and Streaming TV.

The report analyzes device-level data across hundreds of campaigns spanning seven verticals, including retail, automotive, quick service restaurants, and media and entertainment. The findings demonstrate that OOH not only drives strong in-person outcomes like store visits, but also delivers measurable digital impact across website visits, app downloads, and other conversion actions.

Out of Home: The Human Medium

Introducing a refreshed industry positioning, manifesto, and an updated Value of OOH Guide, that define OOH as the human medium—a shared, unmissable experience embedded in everyday life.

Together, they clarify why OOH is a core media buy today: powerfully amplifying other channels, leveraging modern data and technology, and delivering measurable impact across the full funnel.

Updated OpenOOH Taxonomy Now Available

OAAA has released an updated OpenOOH taxonomy designed to advance transparency, standardization, and scalable DOOH buying.

The new venue classifications reduce friction, improve inventory clarity, and align OOH more closely with omnichannel planning, buying, and measurement, making the medium easier to transact and evaluate at scale.