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OOH Success Stories Database

This information will be used to compile econometric data based on the aggregation of successful campaigns. Please provide as much detail as possible when submitting success story examples. Proprietary information should be edited prior to submission.

All questions should be directed to Makeda Kefale at 202-833-5566 or mkefale@oaaa.org.

 

Submitter Information
 
  indicates required field
First Name:
 
Last Name:
 
Company:
 
Address 1:
 
Address 2:
 
Address 3:
 
City:
 
State:
 
Zip:
 
-
Country:
 
Phone:
 
Fax:
 
Email:
 
Confirm Email:
 
Advertiser:
 
Brand:
 

Background:
Provide a situational analysis of the brand at the time the plan was constructed. What were the challenges, needs, and issues?
 
 
Objective:
State the advertising objective and include specific demographic strategies.
 
 
Strategy:
Describe the recommended plan devised to address the objectives. Indicate how each campaign element was selected and used.
 
 
Details:
Provide particulars on flighting dates, markets selected, out of home formats used, along with any other relevant metrics.
 
 
Budget:
 
 
Results:
Provide any client testimonials, press features, or custom research that supports the success of the campaign.
 
 
Additional Information:
Provide any other relevant comments or observations that testify to the success of the out of home campaign.
 
 
Proof of Performance
Include digital images of the creative in the environment. Images must be in JPEG format.

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