Public Service
Haiti Relief Efforts
The catastrophic earthquake in Haiti has killed as many as 50,000 people and displaced up to 3 million. The American Red Cross, First Lady Michelle Obama, and The Advertising Council have teamed up to provide public service announcements seeking aid for the devastated nation.
The following creative has been authorized by the American Red Cross and The Advertising Council for use on digital units only. For traditional billboards, bus shelters, and other formats, the Red Cross asks you post the standard Red Cross creative or generic disaster relief creative (available here) because of the changing nature of the Haiti crisis.
Click the images to download creative versions appropriate for posting on digital posters and bulletins.
Poster
Bulletin
Poster, Black
Bulletin, Black
For more information about outdoor advertising public service efforts for Haiti, please contact OAAA Communications Director Jeff Golimowski (info@oaaa.org) at (202) 833-5566.
The outdoor advertising industry regularly provides free advertising space for charitable causes, a practice dating back to the turn of the century. The industry donates millions each year to local and national non-profit groups that can’t afford paid advertising.
Most local outdoor advertising companies have policies and procedures pertaining to the acceptance of a charitable organization’s PSA. Usually an organization must be non-profit and not paying for advertising in another medium. Outdoor companies donate the monthly advertising space fee on a space available basis. In most cases outdoor companies donate posting fees, but since this entails real labor costs, some companies do not. The public service recipient receives broad market exposure for 30 days or more.
The OAAA provides support and sponsorship for numerous national organizations and facilitates campaign contributions from outdoor advertising companies. More information can be obtained by calling the OAAA at (202) 833-5566 or via email.
AMBER Alerts
OAAA is an AMBER Alert secondary distributor. OAAA is directly linked to the NCMEC database, allowing participants to receive and post AMBER alerts within minutes of the system being activated.
Law Enforcement Assistance
Becoming a National Public Service Partner
Environmental Responsibility
Educational Resources
Current Campaigns
American Camp Association
Celebrating its 100th anniversary, the American Camp Association® (ACA) works to preserve, promote, and enhance the camp experience for children and adults. Camp has changed many lives, introduced people to new skills and competencies, and broadened horizons and ability to contribute to a global community
As a 501(c)3 nonprofit organization, ACA assists families in finding the right camp experience. In addition, ACA is the only national body that accredits camp programs. ACA-accredited camps undergo an independent audit and meet up to 300 health and safety standards.
The Because of Camp…™ campaign is designed to raise awareness of the benefits of the camp experience and to share positive camp messages with millions of families.
This campaign is available in single sheet posters, bulletins, and transit shelters/mall kiosks.
Download an order form here.
Download digital creative here.
American Humane Association
The American Humane Association protects children and animals from inhumane treatment. It’s latest campaign is designed to increase self-efficacy and persuade people to intervene when they see children or animals being mistreated. It is available in transit shelters/mall kiosks.
Order by following this link.
American Red Cross
The American Red Cross has provided creative for digital billboards in poster and bulletin sizes.
Click this link to download these images.
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Download Ad Council PSAs
The Advertising Council provides many public service campaigns for a variety of formats. OAAA and its members support many of the Ad Council's campaigns and work with it to provide excellent, powerful creative. To order any of the Ad Council campaigns, click on this link.