Public Service
The outdoor advertising industry regularly provides free advertising space for charitable causes, a practice dating back to the turn of the century. The industry donates millions each year to local and national non-profit groups that can’t afford paid advertising.
Most local outdoor advertising companies have policies and procedures pertaining to the acceptance of a charitable organization’s PSA. Usually an organization must be non-profit and not paying for advertising in another medium. Outdoor companies donate the monthly advertising space fee on a space available basis. In most cases outdoor companies donate posting fees, but since this entails real labor costs, some companies do not. The public service recipient receives broad market exposure for 30 days or more.
The OAAA provides support and sponsorship for numerous national organizations and facilitates campaign contributions from outdoor advertising companies. More information can be obtained by calling the OAAA at (202) 833-5566 or via email.
AMBER Alerts
OAAA is an AMBER Alert secondary distributor. OAAA is directly linked to the NCMEC database, allowing participants to receive and post AMBER alerts within minutes of the system being activated.
FBI Digital Billboard Alert Network
The outdoor advertising industry has partnered with the Federal Bureau of Investigation to deliver important messaging in certain critical situations. When the FBI is attempting to find a suspect believed to be in a certain geographic area, the Bureau may issue a “Hot Pursuit” Alert which is displayed on digital billboards in multiple states. A similar process is in place for urgent information regarding security threats to the United States. The FBI will use the system to publicize those 10 Most Wanted fugitives who are believed to be in the United States. For more information, click the link above or contact Jeff Golimowski (
jgolimowski@oaaa.org) at (202) 833-5566.
Law Enforcement Assistance
Becoming a National Public Service Partner
Environmental Responsibility
Educational Resources
Current Campaigns
Pass It On
One of OAAA’s longest standing public service partners is the Foundation for a Better Life. The Foundation’s popular “Pass It On” campaign is entering its ninth year. This year’s selection of inspirational images includes the 1980 US Hockey Team, singer Shannon Boyle, and baseball player Babe Ruth, exemplifying the values of belief, living your dreams, and drive, respectively. The six images in round IX can be ordered through this link. Click here to see thumbnails of each of this year’s images and to get versions suitable for posting on digital out of home units.
The Advertising Council
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Download Ad Council PSAs
The outdoor advertising industry supports The Advertising Council with nearly $200 million in donated space each year. The Ad Council provides outdoor public service campaigns for a variety of formats, including single sheet posters. To view all of the Ad Council campaigns, click on this link. To download digital creative or order static creative, click on the Ad Council logo above.
American Red Cross
Haiti Relief Efforts
The American Red Cross is one of OAAA’s longest standing national public service partners. It’s newest campaign, available in posters and for digital billboards, is designed to empower individuals to help their communities by turning Heartbreak into Hope. Click here to download an order form for single sheet or 30-sheet posters. Click here for jpgs suitable for posting to digital billboards.
American Camp Association
Celebrating its 100th anniversary, the American Camp Association® (ACA) works to preserve, promote, and enhance the camp experience for children and adults.
The Because of Camp…™ campaign is designed to raise awareness of the benefits of the camp experience and to share positive camp messages.
This campaign is available in single sheet posters, bulletins, and transit shelters/mall kiosks.
Download an order form here.
Download digital creative here.