In 2004, advertisers spent $5.8 billion on outdoor advertising.
The definition of outdoor has changed dramatically as the industry has developed new outdoor media formats in response to the needs of advertisers. Today, outdoor means billboards; but it also means street furniture and transit advertising…as well as other alternative formats.
Historical Outdoor Expenditures (PDF)
Number of Outdoor Displays/Vehicles
Top 10 Outdoor Advertising Categories
2003 Total Ad Spending Pie Charts (PDF)
Top 20 Outdoor Brands
Top 10 Outdoor Companies
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