Press Releases

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February 2, 2012 | New Outdoor PSA Campaign: ‘Vaccinate Your Baby’

A new outdoor advertising public service campaign aimed at communicating the importance of timely vaccination will soon be featured on billboards and bus shelters across the U.S. ...Read More

January 3, 2012 | Iowa Caucus Highlights Political Billboards

The Iowa Caucuses showcased the growing trend in political advertising to reach voters outside their homes, including through the use of new high-tech digital billboards. ...Read More

December 6, 2011 | 2011 Out of Home Media Plan Award Winners Announced

Posterscope USA was honored with the 2011 Out of Home Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). ...Read More

December 1, 2011 | Out of Home Advertising Continues to Grow

Out of home advertising revenue rose 4.2 percent in the third quarter of 2011 compared to the same period last year, accounting for $1.5 billion. ...Read More

November 22, 2011 | Billboards Deliver Anti-Texting Safety Message

The Ad Council launched a national public service campaign about the dangers of texting while driving, sponsored by the National Highway Traffic Safety Administration (NHTSA) and the State Attorneys General. ...Read More

August 25, 2011 | Out of Home Advertising Performance Shows Continued Growth

Out of home advertising revenue rose 4.5 percent in the second quarter of 2011 compared to the same period in 2010, accounting for more than $1.9 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The continued increase in revenue signals steady industry growth since the second quarter of 2010. ...Read More

July 11, 2011 | Environmental Evaluation Finds Digital Billboard Report to be Inaccurate, Flawed

A new environmental analysis has found a recent study on the energy efficiency of digital billboards relies on inaccurate data, questionable methodologies, and statements presented without supporting evidence. ...Read More

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