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August 26, 2010 | Outdoor Advertising Industry Recycles 1.5 Million Pounds of Single Sheet Posters

In the first seven months of 2010, the outdoor advertising industry recycled 1.56 million pounds of the PE (polyethylene) substrate on which billboards are printed. ...Read More

August 23, 2010 | Out of Home Advertising Revenue Up 3.6% in Q2

Out of home advertising industry revenue jumped 3.6 percent in the second quarter of 2010 when compared with the same period in 2009, accounting for $1.88 billion, according to figures released by the Outdoor Advertising Association of America (OAAA) today. The increase is the industry’s largest year-over-year gain since 2008. ...Read More

August 17, 2010 | Engineer: Digital Billboards Not Linked to Accidents

Eight years of data covering 35,000 traffic accidents in Reading, PA, indicate digital billboards are not related to traffic accidents, according to a new traffic safety analysis released today. ...Read More

May 19, 2010 | Out of Home Advertising Revenue Roughly Flat in Q1

Out of home advertising industry revenue fell 0.7 percent in the first quarter of 2010 when compared with the same period in 2009, accounting for slightly more than $1.3 billion, according to figures released by OAAA today. ...Read More

May 5, 2010 | 2010 OBIE Award Winners Announced

TDA claimed one of the oldest and most prestigious prizes in advertising last night when it won the coveted OBIE Best of Show for its FirstBank campaign. OAAA announced the winners... ...Read More

May 3, 2010 | OAAA and TAB Call for Out of Home Advertising Industry Unity

Outdoor Advertising Association of America (OAAA) President and CEO Nancy Fletcher called for unity in the out of home advertising industry on Monday. During her opening remarks at the TAB/OAAA Out of Home Media Conference & Marketing Expo, Fletcher called for a summit where all of the associations and organizations representing the out of home advertising industry, including digital place based media, could meet and determine future areas of cooperation and collaboration. ...Read More

March 15, 2010 | 2010 OBIE Award Contenders Announced

One of the biggest prizes in advertising is up for grabs again, and 42 agencies are in the running. On Monday, the Outdoor Advertising Association of America (OAAA) announced the contenders for the 2010 OBIE Awards. ...Read More

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