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Digital OOH

 

January 11, 2010 | Digital OOH

What is Digital OOH?

Digital advertising is one of the most dynamic and fastest growing areas in the outdoor advertising industry. Digital billboards are static roadside displays that rotate advertising messages every 8-10 seconds. Place-based digital networks are often indoors and positioned in commercial areas where groups of people congregate. Place-based digital networks carry both video content and static advertisements.

About Digital Billboard Technology

Digital Video

Formats

Public Opinion

Marketing and Use of Digital
Client Testimonials

Creative Examples

Design Guidelines

Digital Aspect Ratio

Digital Billboard Contract

Digital Billboard POP

Out of Home Digital Video Display Study

Successful Uses of Digital Billboards

Regulatory Guidance and Community Support 
Digital Billboard Advocacy

Federal Guidelines


Helping Law Enforcement and the Community Lighting Issues and Research

List of Laws

OAAA Issue Brief on Regulatory Framework

Security Guidelines and Assistance

State Regulations and Local Ordinances

Traffic Safety Research and Backgrounders