OAAA - Outdoor Advertising Association of America

Resource Center ~ Outdoor Formats

Transit ~ Truckside Advertising ~ Fleet Displays

Fleet advertising displays consist of specialized adhesive-backed masking films and/or non-adhesive, stretched vinyl banners affixed to special frames on the sides and/or rear of trucks running regular routes in metropolitan areas and/or tractor trailers running Interstate routes.

Some fleet media companies offer on-line Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

Primary Uses
Availability
Research/Market Information
Method of Purchase
Specifications
Production

Primary Uses

To broaden the reach of a national, regional or local campaign; add variety, frequency and value to a broadcast campaign or as a campaign in itself. Advertisers also turn to truckside advertising to penetrate markets with restricted or limited outdoor advertising, as well as in saturated markets.

Availability

Nationwide. Third party advertising is brokered by special sellers who have made arrangements with trucking, production and installation companies to provide a turnkey solution.

Research/Market Information

New GPS-based TAB audit methodology allows truckside advertising companies to account for or certify the number of people exposed to an advertiser's message.

Method of Purchase

Available in programs involving from one to as many as 1,000 trucks on established routes, bought in 1 to 52 week increments. Also available for special events (e.g., trade shows, product sampling programs), are dedicated truck programs, purchased by the week or by the month, in which the advertiser designates the specific routing of the trucks. Sellers should be contacted for purchase terms.

Specifications

Size of graphics is limited only by size of truck sides, which vary from fleet to fleet. Typical range for:

Straight Trucks: 16' to 26' L x 7' to 8' H

Trailer Vans: 28' to 53' L x ~8' H

Many sellers will resize 30-sheet and bulletin creative at pre-press to fit full side span of straight trucks and trailer vans and submit for approval prior to production. To minimize number of templates required when various truck sizes are used, allow for maximum bleed.

Production

Stretched Vinyl

Stock
Up to 16', 14- to 18- oz., seamless, coated vinyl substrate stretched over external framing system on vehicle sides.
Imaging Method
Super-wide-format, four-color, or digital.
Inks
Solvent-based, UV-formulated outdoor inks/acrylic paints.
Overage
N/A. Banners can be removed and reused at another time in as little as 30 minutes.

Adhesive

Stock
Changeable or permanent adhesive backed marking films placed directly on the vehicle sides and back. Unlimited size construction.
Imaging Method
Digital (inkjet, electrostatic) screen printing, die/electro cutting pigmented films.
Inks
Solvent, UV, for screen printing and digital imaging.
Overage
As required.