Amusement & Entertainment
Blockbuster Video (PDF)
RCN (PDF)
Memphis Grizzlies (PDF)
Grand Casino (PDF)
MGM Jeepers Creepers (PDF)
Winterthur Museum (PDF)
ESPN (PDF)
Memphis Motorsports (PDF)
Museum of Science and Industry (PDF)
Grand Casino Hits Jackpot with Outdoor (PDF)
Grand Rapids Griffins Hockey (PDF)
MSI: An Interactive Experience (PDF)
St Louis Cardinals "Vandalized" (PDF)
St Louis Rams Tackled the Season with OOH (PDF)
Apparel
Levi's Jeans for Women (PDF)
Bugle Boy Strikes A Chord (PDF)
Wrangler - National 2002 Outdoor Media Plan of the Year Winner (PDF)
Automotive
Dodge (PDF)
MINI Cooper - National 2003 Outdoor Media Plan of the Year Winner (PDF)
Scion XA/XB (PDF)
Chief Auto Parts (PDF)
Success For Saturn (PDF)
Ron Swatty Dealerships (PDF)
Outdoor Helps Make Neon Glow (PDF)
Chevrolet - New Launch (PDF)
Pontiac GTO (PDF)
Chevy Major League All-Star Game (PDF)
Hummer H3--It's All About Size (PDF)
The Pontiac Garage (PDF)
ExxonMobil Wins the Race (PDF)
Beverage
Starbuck's Frappuccino - National 2005 Outdoor Media Plan Winner (PDF)
C Store Displays Sell Milk (PDF)
Miller Ice House Brewery Promo (PDF)
Pepsi Slices the Competition (PDF)
Starbuck's Christmas Promotions (PDF)
NesQuik - 2001 Outdoor Media Plan of the Year Winner (PDF)
Miller Lite Wrigley Field (PDF)
Starbuck's Frappuccino Introduction (PDF)
Taster's Choice (PDF)
Columbia Crest Vineyard (PDF)
Coca Cola's Planet Java (PDF)
Business & Technology
Veritas Software (PDF)
Microsoft Windows XP (PDF)
Grocery Works (PDF)
JFK Memorial Hospital (PDF)
US Mint (PDF)
www.gcada.com (PDF)
Outdoor Is A High-Tech Solution (PDF)
Sony's Vaio Alternative Campaign (PDF)
ITT Industries Station Domination (PDF)
Microsoft Realizes Potential (PDF)
Microsoft Office Uses OOH to Launch the New Version (PDF)
United Technologies - Domination (PDF)
Go Minnesota! (PDF)
USA Today (PDF)
Palm Treo's Paradigm (PDF)
Consumer Goods & Services
Graffiti Your Way To Change With Nicorette (PDF)
Tide To Go Product Launch (PDF)
Seattle's Best Coffee (SBC) (PDF)
State Farm Insurance "In the Moment" (PDF)
Pedigree--Dogs Rule! (PDF)
Hilti Tools Constructs a Successful Experience (PDF)
Are You A Mitchum Man? (PDF)
Allstate Insurance Gas Station Domination (PDF)
Apple iPod The Mobile Music Solution 2006 National Media Plan Winner (PDF)
Nintendo Pokemon (PDF)
Sound Transit (PDF)
Allstate Renter's Insurance (PDF)
Apple iPod (PDF)
Abreva (PDF)
Ace Asphalt (PDF)
Morning Star - Local 2002 Outdoor Media Plan of the Year Winner (PDF)
Allstate Insurance (PDF)
Metabolife International (PDF)
Diamond Trading Company (PDF)
Wake Forest MBA (PDF)
Financial
Citibank (PDF)
TCF National Bank (PDF)
Diners Club (PDF)
Citi Brand Breaks Through the Clutter - Local 2005 Outdoor Media Plan Winner (PDF)
Wayne Savings Bank (PDF)
Citi Access Identity Thefy Protection (PDF)
"Talk To Chuck" (PDF)
Food Products
Altoids Gum (PDF)
Back to Nature Foods (PDF)
Hormel Chili Warms Up With Outdoor (PDF)
Transit Gets Results for Nutri-Grain (PDF)
"Beef Up" Consumer Awareness (PDF)
Altoids Sours (PDF)
California Pizza Kitchen Frozen Products (PDF)
Las Palmas (PDF)
Lloyd’s Barbeque Company - 2000 Outdoor Media Plan of the Year Winner (PDF)
Altoids (PDF)
Turkey Hill Farm, Philadelphia (PDF)
Kellog's Harvest Fruit (PDF)
Northarvest Bean Growers (PDF)
Jelly Belly JBz - Local 2004 Outdoor Media Plan Winner (PDF)
Kellogg's Special K (PDF)
Altoids Strips - National 2004 Outdoor Media Plan Winner (PDF)
Jelly Belly (PDF)
Lifesaver's Candy (PDF)
OOH Is A Healthy Choice (PDF)
Bertolli (PDF)
Healthcare
Hackley Hospital (PDF)
Kaiser Permanente "Thriving" in the outdoor medium - Local 2006 Media Plan Winner (PDF)
Blue Cross Blue Shield (PDF)
Richmond Eye & Ear Hospital (PDF)
Media
ABC's Desperate Housewives (PDF)
Outdoor Helps Change the Beat For Radio (PDF)
OutFOXing the Competition (PDF)
Malls for Melrose Place (PDF)
Outdoor is Kid Stuff (PDF)
Dilbert Launches an Outdoor Success (PDF)
Hallmark Channel (PDF)
WB Syndicated Comedies (PDF)
A&E Network Cable Channel (PDF)
HBO (PDF)
Drew Carey Show (PDF)
Mass Awareness For The Supernatural (PDF)
ABC's Commander In Chief (PDF)
Political Advertising
Humanize the Candidate (PDF)
Reaching Outlying Areas (PDF)
Stand Out in a Crowd (PDF)
Issue Branding (PDF)
Outdoor as Part of the Media Mix (PDF)
Targeting in Other Languages (PDF)
Public Service
Foundation for a Better Life (PDF)
NAACP Boosts Membership! (PDF)
Greater Des Moines Partnership (PDF)
The Pledge of Allegiance (PDF)
Kalamazoo County Tobacco Reduction Coalition (PDF)
Minnesota Health (PDF)
Salvation Army (PDF)
Naral Pro-Choice America (PDF)
Iowa Department of Health (PDF)
Des Moines Public Library Foundation (PDF)
Anti-Drug Message is Above the Influence (PDF)
Restaurants
Brix (PDF)
Chic fil A (PDF)
McDonald's Spicy Chicken Sandwich (PDF)
McDonald's For A Dollar (PDF)
Raising Cane's (PDF)
McDonald's of Chicago & NW Indiana (PDF)
Retail
H&M's Grand Opening (PDF)
Office Max (PDF)
Nordstrom - Local 2003 Outdoor Media Plan of the Year Winner (PDF)
Beverly Center (PDF)
Blind Shop, The (PDF)
Outpost Sports (PDF)
Target.com (PDF)
Continental Tire (PDF)
Target (PDF)
Marshall Field's (PDF)
Telecommunications
Airlink PCS (PDF)
Pacific Bell Discovered Shelters (PDF)
US Cellular New Market Launch (PDF)
Blackberry Pearl (PDF)
Travel & Tourism
Song Airlines (PDF)
Delta Air Lines "World of Reasons" (PDF)
British Airways Promotes Its 'British-ness' (PDF)
Las Vegas Goes to New York (PDF)
VisitCharlotte.org (PDF)
Delta Airlines (PDF)
Holland America (PDF)
Branding
Banking on Airport Advertising (PDF)
Outdoor Advertising: The Brand Communication Medium (PDF)
Creative Applications
Effectiveness
Butler Gum (PDF)
Kellogg's KRKTS Study (PDF)
Outhouse Springs (PDF)
Power of Posters (PDF)
PRS Eye-Tracking Study (PDF)
Riding the Boards (PDF)
Sales Response (PDF)
Shelter Advertising Study (PDF)
Technological Innovations in Outdoor Media Research (PDF)
One Page Research Summaries
Arbitron In-Car Study (PDF)
Arbitron Outdoor Study (PDF)
Beyond Convention 10 Courageous Strategies for OOH (PDF)
Power of Posting (PDF)
PRS Eye Tracking Comparison (PDF)
Starbuck's ROI Study (PDF)
Technological Innovations (PDF)
Outdoor Creative Research
Advertising Wearout (PDF)
Color Combinations (PDF)
Multiple Executions (PDF)
One Main Idea (PDF)
Recall
Outdoor Recall (PDF)
Return On Investment (ROI)
Successful Out of Home Strategies
Beyond Convention (PDF)
Targeting
Fox Kids (PDF)
In The Driver's Seat (PDF)
Targeting the Demographics of the Outdoor Audience (PDF)
Using Outdoor in Micropolitan Regions
Outdoor Advertising Opportunities in Micropolitan Areas (PDF)