Charlie Robb

Charlie Robb is the Founder, Creative Director and Managing Partner of Charchin Creative, an advertising agency in Port St. Lucie, Florida.

Before founding (or stumbling into) Charchin, he held creative and management positions at a number of major agencies including Ketchum Communications, BBDO, Cunningham & Walsh and both the Chicago and Toronto offices of Foote Cone & Belding. He created advertising campaigns for a number of high profile clients, including Kraft Foods, Molson Beer, Carnation, Nestea and Sudafed. He then escaped the big agency scene and moved to Florida, after discovering that boating in Chicago is not all that much fun in January.

Charlie is probably best known for creating and writing the quirky “God Speaks” billboard campaign which originally ran in South Florida in late 1998. The stark black billboards with white letters used contemporary language promoting spirituality and were all signed “-God.”

The now famous campaign was adopted by the Outdoor Advertising Association of America (OAAA) as their public service campaign of 1999. It subsequently ran in 200 cities on 10,000 billboards. The campaign also attracted the attention of Random House Publishing, who contracted him to write a book. “God Speaks,” was published in 2000 and sold 50,000 copies in the first year, stunning Charlie (and everyone who knew him).

He is also the creator of the “Recession 101” campaign, which the OAAA began running in May 2009. The campaign consists of notebook page graphics complete with coil binding and a typewriter font and is intended to lighten the mood of the public regarding the current economic downturn.

Charlie has won numerous national and international creative awards, including the Obies, One Show, Show South, New York Festivals, International Mobius Awards and dozens of ADDYs. He has also been a judge at both the Obies and the ADDYs; though he admits judging is more fun because he doesn’t have to wear a tie.

Speaker Detail

Charchin Creative
595 SE Calmoso Drive
Port St. Lucie, FL 34983
772-285-7135
crobb@charchin.com
www.charchin.com 
$800 per day--negotiable & Travel Expenses