The OAAA case studies demonstrate the great strength of outdoor at building brands. Each provides background on the advertiser, the objective of the program, and the results of the campaign. This ever-expanding collection of case studies provides valuable insight into the successful execution of outdoor campaigns.
This section houses some of the outdoor industry's most prominent research studies.
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Branding
Banking on Airport Advertising
Outdoor Advertising: The Brand Communication Medium
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Commuting
Commuting in America III
General Mileage Statistics
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Demographic Profiles
Academic Influences
Affluent Urban Professionals
African American Neighborhoods
America's Farmlands
America's Wealthiest
American Great Outdoors
Aspiring Hispania
Coal and Crops
College Town Communities
Comfy Country Living
Dream Weavers
Enterprising Couples
Ethnic Urban Mix
Family Convenience
Getting By
Grass-roots Living
Gray Perspectives
Hardy Rural Families
Hinterland Families
Industrious Country Living
Latino Nuevo
Lower-income Essentials
Major University Towns
Mature America
Metro Beginnings
Mid-market Enterprise
Military Family Life
Minority Metro Communities
Moderate Conventionalists
Native Americana
New Generation Activists
New Suburbia Families
Nuevo Hispanic Families
Prime Middle America
Second City Homebodies
Second-generation Success
Small-city Endeavors
Small-town Connections
Small-town Success
Solid Suburban Life
Southern Blues
Stable Careers
Status-conscious Consumers
Steadfast Conservatives
Struggling City Centers
Suburban Advantage
Suburban Optimists
Successful Suburbia
Unattached Multi-cultures
Upscale Suburbanites
Urban Blues
Urban Commuter Families
Urban Diversity
Urban Grit
White-Collar Suburbia
Working Rural Communities
Young Cosmopolitans
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Effectiveness
Butler Gum
CineLatino Hispanic Study
CineLatino Hispanic Study: Appendix 1
CineLatino Hispanic Study: Appendix 2
Kellogg's KRKTS Study
Outdoor Advertising’s Effectiveness for the Healthcare Industry
Outhouse Springs
Power of Posters
Riding the Boards
Sales Response
Shelter Advertising Study
Split-Second Recognition: What Makes Outdoor Advertising Work
Technological Innovations in Outdoor Media Research
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Full Consumer Research Studies
Arbitron Adult Shopper Profile 1.0
Arbitron Adult Shopper Profile 2.0
Arbitron Airport Study
Arbitron Airport Television Study
Arbitron Bar Media Report
Arbitron Cinema Study
Arbitron Cleveland Digital Billboard Study
Arbitron Digital Place-Based Video Study
Arbitron In-Car Study 2003
Arbitron In-Car Study 2009
Arbitron In-Car Summary
Arbitron In-Flight Media Study
Arbitron LA Billboard Study
Arbitron Multicultural Study
Arbitron Outdoor Study 2001
Arbitron Outdoor Study 2009
Arbitron Product Sampling Study
Arbitron Teen Shopper Profile
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One Page Research Summaries
Arbitron In-Car Study 2003
Arbitron In-Car Study 2009
Arbitron Out of Home Digital Video Display Study
Arbitron Outdoor Study 2001
Beyond Convention 10 Courageous Strategies for OOH
Power of Posting
Starbuck's ROI Study
Technological Innovations
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Outdoor Creative Research
Advertising Wearout
Color Combinations
Multiple Executions
One Main Idea
Sensory Logic Creative Benchmark Study
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Outdoor Industry
MegaBrands Report
Outdoor Industry Trend Report 2000-2009
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Recall
Outdoor Recall
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Return On Investment (ROI)
Getting comparable ROI's from tracking
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Successful Out of Home Strategies
Beyond Convention
Interactive Primer
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Targeting
Fox Kids
In The Driver's Seat
Posterscope OCS
Targeting the Demographics of the Outdoor Audience
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Using Outdoor in Micropolitan Regions
Outdoor Advertising Opportunities in Micropolitan Areas
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