Outdoor Media Formats

Outdoor formats fall into one of four major categories:

Billboards

Standardized large format advertising displays intended for viewing from extended distances, generally more than 50 feet.

Bulletins
Digital Billboards
Spectaculars
Wall Murals
Posters
Wrapped Posters
Wrapped Square Posters
Junior Posters

Street Furniture

Advertising displays, many that provide a public amenity, positioned in close proximity to pedestrians and shoppers for eye-level viewing, or at curbside to influence vehicular traffic.

Bicycles and Bicycle Racks
Bus Benches
Bus Shelters
Convenience Store Advertising
In-Store Advertising
Kiosks: Information
Kiosks: Telephone
Newsstands and Newsracks
Pedestrian Panels
Shopping Malls

Transit

Advertising displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals and airports.

Airports
Buses – Exterior
Buses – Interior
Mobile Billboards and Truckside
Rail Systems and Subways
Taxicabs

Alternative

Alternative is just about anything you could imagine. New products are constantly being developed. Here is just a sample of what's available:

Airborne
Beach Advertising
Blimps & Custom Inflatables
Cartons & Cups
Cinema
Dry Cleaning Bags
Gas Station Advertising
Golf Course Advertising
Marine Vessels
Parking Garage Advertising
Place-Based Advertising
Postcards
Projection
Rest Area Advertising
Ski Area Advertising
Stadium & Arena Advertising
Trash Receptacles
Vending Cart Umbrellas
Place Based Digital Networks

 

Number of Displays