Place Based Digital Networks

Indoor video screens, often "Internet-enabled", seen in major markets throughout the United States as well as internationally, provide entertainment, news, weather, sports, and targeted advertising to consumers--while they wait in line or in elevators, check-out counters, coffee shops, lobby shops, convenience stores, supermarkets, gas pumps and transit hubs. The screens can often be updated instantly and targeted precisely to desired demographic audiences.

• Primary Uses
• Case Studies

Delta Airlines
The Office of National Drug Control Policy
Western Union

• Availability
• Research/Market Information
• Method of Purchase
• Specifications
• Design
• Production

Primary Uses

National and regional advertisers use video screens to build brand awareness and reinforce existing advertising campaigns to targeted and mass audiences.

Availability

Located in major markets.

Research/Market Information

One vendor performs exit surveys regularly, yielding qualitative and quantitative reports. Monthly register receipt totals from venue partners are also tabulated for audience measurement purposes. Demographic profiles of individual sites are based on precise analysis of census-based data. Research providers include Audits & Surveys Worldwide, Scarborough, Market Statistics and MapInfo.

Method of Purchase

Targeted advertising packages are available.

Specifications

Overall Size
High resolution screens come in variable sizes.
Graphics Specs
Image size 640 x 480, 72 dpi or High Definition in some locations.

Design

Full motion video, animated graphics and still frame formats are used.

Production

Creative may be sent on BetaSp, CD-ROM, Zip Disk or via email.