Place Based Digital Networks
A broad category, this section provides information on some common formats. These indoor and some out of home video screens are often
internet-enabled, seen in major markets throughout the United States as well as internationally, and provide entertainment, news, weather, sports, and targeted advertising to consumers -- while they wait in line or in elevators, check-out counters, coffee shops, lobby shops, convenience stores, supermarkets, gas pumps, and transit hubs. The screens can often be updated instantly and targeted precisely to
desired demographic audiences.
Case Studies
Primary Uses
National and regional advertisers use video screens to build brand awareness and reinforce existing advertising campaigns to targeted and mass audiences.
Availability
Located in major markets.
Research/Market Information
Monthly register receipt totals from venue partners are often tabulated for audience measurement purposes. Demographic profiles of individual sites are based on precise analysis of census-based data. Research providers include Audits & Surveys Worldwide, Scarborough, Market Statistics, and MapInfo.
Method of Purchase
Targeted advertising packages are available.
Specifications
Overall Size
High resolution screens come in variable sizes.
Graphics
Image size 640 x 480, 72 dpi or High Definition in some locations.
Design
Full motion video, animated graphics, and still frame formats are used.
Production
Creative may be sent digitally.