Trash Recpeticles
This format has up to four framed posters on a round or rectangular trash container. Distribution is extensive and varies widely within municipalities and public and private sites such as streets, airports, rail/bus stops, malls, colleges and numerous other locations.
Case Study
Primary Uses
An ubiquitous format which can reach any population segment. Used to reach pedestrian and vehicular traffic in large and mid-size metropolitan markets, for targeted reach of specific demographic segments, or for mass markets. Used at point of sale in or near retail outlets, gas stations, supermarkets, recreational venues, and amusement attractions. Useful as a promotional tool at events, exhibitions, and trade shows.
Availability
Contact sellers.
Research/Market Information
Audience estimates and other marketing data per market available from sellers.
Method of Purchase
Sold in weekly GRP packages.
Specifications
Contact sellers for size information.
Design
Vertical poster format. Scales well from most existing vertical creative.
Production
Printing
4-color process.
Inks
Any as appropriate for the above stock.
Sections
Single poster format multiples of up to four per unit.
Overage
Ranges from 5 percent for a two month contract to 25 percent for 10-12 months.