Taxicabs

Taxi advertising is a medium with superior levels of recall, reaching a local, business and tourist audience en route to and from airports, hotels, convention centers, sporting events, shopping centers and restaurants.

Displays are printed on panels affixed either to the roof or trunk of urban taxicabs. Roof units are double-sided and backlit. Trunk units are printed panels set in frames. Interior displays, header panels and full units on the back of the partition separating the driver from the passengers are also available in some markets.

Fully-wrapped taxis are becoming a popular media variation. Wrapped taxis use the same production techniques as fully-wrapped buses. Some taxis offer digital displays on the roof or video screen advertising inside the passenger compartment.

• Primary Uses
• Case Studies

Deadliest Catch
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Altoids

• Availability
• Research/Market Information
• Method of Purchase
• Specifications
• Production
 

Primary Uses

Used to reach taxi riders, pedestrians and vehicular traffic in urban areas.

Availability

Major metropolitan markets: New York City; Baltimore; Denver; Las Vegas; Miami; Orlando; Phoenix; San Diego; Seattle; Philadelphia; Washington, DC; Los Angeles; San Francisco; Boston; Atlanta; New Orleans

Research/Market Information

Audience estimates and other marketing data available from sellers.

Method of Purchase

Can be bought in programs based on the number of taxicabs available in a market.

Specifications

Exterior Taxi Displays
Taxi Tops

Taxi Trunks

Interior Taxi Displays

Production

Printing
Photogelatine preferred for continuous-tone pictorial matter, silk screen or lithography for flat-line copy. Combinations of both work well. Stock
Taxi Tops
Flexible 4 mil vinyl film with removable acrylic, pressure-sensitive adhesive, 3MControlac film 160-60, or .15 mil translucent polystyrene with lamination (printed two sides).
Taxi Trunks
70-pound wet strength outdoor paper, mounted on 14-ply waterproof cardboard; .040 Styrene; 14-ply waterproof cardboard.
Inks
Weatherproof/waterproof outdoor inks.
Overage
Taxi Tops
Copy must be replaced every six months.
Taxi Trunks
Cardboard must be replaced every four weeks; Styrene must be replaced every eight weeks.
Delivery
Fifteen working days prior to posting date.
Other
On trunks, a light coating of waterclear varnish is required.