Spectaculars

Large and elaborate, non-standard structures custom-designed to gain maximum attention through such eye-catching special effects as: neon tubing, fiber optics, giant backlit panels, hydraulic movement, video screens, message centers, three-dimensional sculpted features, incandescent lamps, strobes, giant transparencies and computer graphics. Usually incorporate motion to add to visual impact. Located in specially designated areas such as Times Square.

• Primary Uses
• Availability
• Research/Market Information
• Method of Purchase

Primary Uses

Created by special design teams and erected at locations of mass consumer exposure, e.g., New York's Times Square or Los Angeles' Sunset Strip. Also used where there is visibility to several major highways at the same time, e.g., expressways in major downtown areas.

Availability

In major cities (downtown areas, airport vicinity) on a custom lease basis.

Research/Market Information

In most major markets, circulation is verified by TAB (Traffic Audit Bureau).

Method of Purchase

Special contracts for long-term leases, usually years. These