Ski Area Advertising
• Formats
• Primary Uses
• Case Studies
McDonald's McCafe
Abreva
NesQuik
• Availability
• Research/Market Information
• Method of Purchase
• Specifications
• Production
Formats
• Lift Tower Displays
• Clock/Lift Ads
• Poster Ads
• Electronic Information Stations
• Skier Transit Systems
• Panorama Ads
Primary Uses
Used to reach upscale consumers with active lifestyles at centralized resort locations.
Availability
The two network sellers cover a total of 250 ski resorts around the United States reaching 8 million of the estimated 12 million skiers annually.
Research/Market Information
Contract performance certified by TAB (Traffic Audit Bureau). Check with sellers for any special research on audience demographics or other data.
Method of Purchase
Purchase is made by networks of resorts covered for entire ski season. Packages available inclue 100%, 50% or 25% of network, or individually in smaller units.
Specifications
Lift Tower Displays
• Overall Size: 24" H x 48" W
• Copy Area: 20" H x 46" W
Clock/Lift Ads
• Overall Size: 19 5/8" H x 39 5/16 W
• Copy Area: 18 1/4" H x 38 1/2" W
• Mechanical Size: 4" x 8"
Poster Ads
• Overall Size: 46 5/8" H x 33" W
• Copy Area: 45 3/4" H x 32" W
• Mechanical Size: 8" x 11 5/16"
Electronic Information Stations
• Overall Size: 12" H x 22" W
• Copy Area: 9 1/2" H x 19 1/2" W
Skier Transit Systems
• Overall Size: 11" H x 22" W
• Copy Area: 9" H x 21" W
Panorama Ads
Production
Lift Tower Displays
Printing
Produced by seller using special outdoor inks on UV-inhibiting Mylar. Chromalin proof supplied. Displays are then glued to 1/2" MDO plywood, edges sealed. Production requires camera-ready art or 8" x 10" transparency. If final films are supplied, they should be color corrected, 133 line film, right reading, emulsion side down.
Mechanicals
Scaled to half-size. Allow for trim size of 23 1/2" H x 47 1/4" W.
Clock/Lift Ads/Poster Ads/Panorama Ads
Printing
4-color requires camera-ready art or transparencies. Art should be on flexible backing to allow for scanning.