Ski Area Advertising
Case Studies
Common Formats
- Lift Tower Displays
- Clock/Lift Ads
- Poster Ads
- Electronic Information Stations
- Skier Transit Systems
- Panorama Ads
Primary Uses
Used to reach upscale consumers with active lifestyles at centralized resort locations.
Availability
Over 250 ski resorts in the United States reaching 8 million of the estimated 12 million skiers annually.
Method of Purchase
Purchase is made by networks of resorts covered for an entire ski season.
Specifications
Lift Tower Displays
- Overall Size: 24” H x 48” W
- Copy Area: 20” H x 46” W
Clock/Lift Ads
- Overall Size: 19 5/8” H x 39 5/16 W
- Copy Area: 18 1/4” H x 38 1/2” W
- Mechanical Size: 4” x 8”
Poster Ads
- Overall Size: 46 5/8” H x 33” W
- Copy Area: 45 3/4” H x 32” W
- Mechanical Size: 8” x 11 5/16”
Electronic Information Stations
- Overall Size: 12” H x 22” W
- Copy Area: 9 1/2” H x 19 1/2” W
Skier Transit Systems
- Overall Size: 11” H x 22” W
- Copy Area: 9” H x 21” W
Production
Lift Tower Displays
Printing
Produced by seller using special outdoor inks on UV-inhibiting Mylar. Chromalin proof supplied. Displays are then glued to 1/2” MDO plywood, edges sealed. Production requires camera-ready art or 8” x 10” transparency. If final films are supplied, they should be color
corrected, 133 line film, right reading, emulsion side down.
Mechanicals
Scaled to half-size. Allow for trim size of 23 1/2” H x 47 1/4” W.
Clock/Lift Ads/Poster Ads/Panorama Ads
Printing
4-color requires camera-ready art or transparencies. Art should be on flexible backing to allow for scanning.