Shopping Malls

Shopping mall displays are strategically located at entrances, anchor stores, escalators, food courts and other high- traffic areas as kiosks and wall-mounted and free-standing displays. Many are 2, 3, or 4-sided unites that can contain store directories and are backlit for added visibility. Some copy rotates to provide eye-catching movement. Programmable video and digital displays are available.

Also available in selected malls are mall murals, 8' H x 16' W billboard displays erected at available locations.

• Primary Uses
• Case Studies

McDonald's McCafe
Vera Bradley
Mentos

• Availability
• Research/Market Information
• Method of Purchase
• Specifications
• Production

Primary Uses

Used to reach shoppers with spending on their minds and for branding to them. Advertisers include national and regional accounts as well as companies whose products or services are sold within the mall.

Availability

Thousands of malls throughout the continental U.S., Hawaii, Canada, Puerto Rico and Mexico.

Research/Market Information

Audience delivery information and other research data available from sellers.

Method of Purchase

Varies by seller. One offers multi-mall networks of up to 120 facings each in up to 240 malls in to 20 DMAs and mid-sized markets for minimum two-week cycle. Free-standing displays are also available in eight week cycles with programmed rotation and are costed by number of facings, with rate reduction for quantity. Mall murals purchased by mall based on availability, with reduction for multiple locations. Weekly posting available from some sellers at a small premium.

Specifications

Size
Free-Standing Units
• overall size: 50" H x 40" W
• copy area: 48 3/4" H x 38 3/4" W
Shelter-Sized Units
• overall size: 69" H x 47" W
• copy area: 67" H x 46" W
Mall Murals
Consult sellers.
Design
May use full range of colors and photographic reproduction. Where applicable, design should consider vertical format for best visual communications. Important to consider effect of backlighting for highlighting.

Production

Consult seller for specific requirements.
Printing Stock
Electronic
2 pieces of paper, laminated. Screen print or lithography: 8.5 point Styrene or Opaline.
Photographic
Kodak Duratrans
Inks
Specify fade-proof inks.
Mechanicals
Scaled 1/4" to 1" or full-sized digital output resolution 300 dpi.
Sections
Produced in one section only.
Overage
10 to 15 percent per month of posting for mall units.
Delivery
Ten to fifteen working days prior to posting date.