Rest Area Advertising

Rest area panels are located at major highway locations and truck stops which offer not only fuel and food, but convenience stores, recreation and other facilities. A variety of displays are offered and literature distribution is also available.

• Formats
• Primary Uses
• Availability
• Research/Market Information
• Method of Purchase
• Specifications

Formats

• Brite-Lites
• Interstate Posters
• Phone Facts

Primary Uses

Used to reach the professional driver, long-distance travelers, business travelers and family vacationers in centralized point-of-purchase locales.

Availability

Available in a network of more than 800 travel centers on Interstate highways.

Research/Market Information

Audience estimates and other marketing data available from sellers.

Method of Purchase

Purchased on the basis of general coverage or regional programs for periods ranging from 12-20 weeks to 52-104 weeks.

Specifications

Brite-Lites
24" H x 30" W wall-mounted backlit transparency.
Interstate Posters
38" H x 25" W (or flipped 90°) wall-mounted unit. Can incorporate "Take One" literature distribution.
Phone Facts
Strategically placed above or adjacent to public phones.