Rail Systems and Subways

Subways and rapid transit systems offer a variety of advertising venues. They include printed as well as backlit posters on platforms and walkways, entrance displays, station clocks, and special in-car arrays.

• Formats
• Primary Uses
• Availability
• Research/Market Information
• Method of Purchase

Formats

• In-Station Media
• On-Board Media

Primary Uses

Used to reach commuters n major markets; high frequencies due to daily passenger use. Some displays, such as urban panels, have exposure to street traffic as well. Subways and rapid transit rail displays can be employed for their targetability and used in conjunction with other out of home.

Availability

Major markets, including New York; San Francisco; Chicago; Philadelphia; Washington, DC; Atlanta; Miami; Cleveland; Baltimore and Buffalo.

Research/Market Information

Circulation estimates are determined by monthly passenger counts provided by transit authorities. Audience profiles and other marketing information made available from sellers.

Method of Purchase

Offered in a variety of program sizes reflecting levels and periods of exposure.