Posters

Posters are located chiefly in commercial and industrial areas on primary and secondary arterial roads. They are viewed principally by persons in automobiles or pedestrian and delivers exposure to both residents and to commuter traffic.

• Primary Uses
• Availability
•Research/Market Information
•Method of Purchase
• Specifications
• Production

Primary Uses

Used as a full market coverage medium for reach and frequency. Packaged buys can also be tailored for specific marketing goals: e.g., supermarket coverage, ethnic targeting, focus on certain geographic areas.

Availability

Virtually all markets (cities/towns) except those in Alaska, Hawaii, Maine and Vermont.

Research/Market Information

Circulation verification by TAB (Traffic Audit Bureau).
Reach and frequency can be calculated using several accepted media software programs.

Method of Purchase

Purchased in GRP programs of different weights, typically in 4 to 52-week units, depending on campaign objectives.

Specifications

Overall Size
The standard total copy area for posters is 10’ 5” x 22’ 8” (125” x 272”).

Design
Efficient creative design is critical for visual impact. A simple design with few words provides the best impact for reaching the motoring public.

Production

Substrates
Lightweight and recyclable PE (polyethylene) and PP (polypropylene) thermo-plastic materials are installed as single-sheet posters onto structures without the use of adhesive paste. Posters made from these materials are available from many printers. Single-sheet posters provide a seamless appearance, prevent flagging and reduce weather delays when posting campaigns.

Installation Systems
Single-sheet posters are mounted using various cable and clip installation systems. Confirm which installation systems are used by individual outdoor media companies.

Exposure Time
Panels should be reposted every 30-60 days.

Mechanicals
Finished art should be scaled 1" to 1'.

Delivery
Ten working days prior to posting date.