Postcards

Consists of postcards displaying individual advertising messages. The postcards are available for free in racks located in such venues as restaurants, bars, cafes, health clubs, book stores and music stores.

• Primary Uses
• Case Studies

Wyclef Jean
Ford SYNC
Gardasil

• Availability
• Research/Market Information
• Method of Purchase
• Specifications
• Design
• Production

Primary Uses

Used as a lifestyle medium to reach consumers in the many places they visit throughout their day. Consumers choose the advertising and then use it by mailing to friends and family or displaying it for personal use.

Availability

Currently seventeen major markets in the US that include; Los Angeles; New York City; Boston; Chicago; Miami/South Beach; San Francisco; Atlanta; Austin; Dallas; Washington, DC; Detroit; Houston; Minneapolis; Philadelphia; Seattle; Silicon Valley and the Hamptons.

Research/Market Information

Postcard User Study prepared by Media Futures, Inc. - April, 1999.

Method of Purchase

Sold in seventeen major markets with a minimum of three markets per month.

Specifications

• Live: 4" H x 5.75" W
• Trim: 4.25" H x 6" W
• Bleed: 4.5" H x 6.25" W

Design

Display racks accommodate both horizontal and vertical cards.

Production

Specifications vary. See individual sellers.