Place Based Advertising

Place-based displays encompass a wide variety of formats that are specially located where particular groups congregate for a variety of purposes. Generally poster-type in form, some of the most common places where these displays are found include the restrooms of restaurants and nightclubs, in the common areas of health clubs and bars, on college and high school campuses, on military bases, in convention centers, in arcades, and in doctors' waiting rooms.

• Primary Uses
• Case Studies

Gardasil
The Lost Room (Sci-Fi Network)
Are You A Mitchum Man?
 

• Availability
• Research/Market Information
• Method of Purchase
• Specifications
• Production

Primary Uses

Used to reach selected audiences of men, women or children in locations that afford exposure; employed by local as well as national advertisers.

Availability

Selected major markets; often purchased through a regional or national placement service.

Research/Market Information

Sellers provide audience and marketing information.

Method of Purchase

Usually bought in selected location showings on a monthly and number-of-sites basis.

Specifications

Sizes available include standard poster formats and smaller units.

Production

Printing
Offset printing.
Stock
18 pt. stock with environmentally friendly aqueous coating.
Inks
4-color process, 2-color black and PMS 300.