General Place Based Advertising
Place based displays encompass a wide variety of formats that are specially located where particular groups congregate for a variety of purposes. Generally poster-type in form, some of the most common places where these displays are found include the restrooms of restaurants and nightclubs, in the common areas of health clubs and bars, on college and high school campuses, on military bases, in convention centers, in arcades, in doctors’ waiting rooms, and at rest areas. Digital screens and video networks are also available.
Case Studies
Primary Uses
Used to reach selected audiences of men, women, or children in locations that afford exposure; employed by local as well as national
advertisers.
Availability
Selected major markets; often purchased through a regional or national placement service.
Research/Market Information
Sellers provide audience and marketing information.
Method of Purchase
Usually bought in selected location showings on a monthly and location specific basis.
Specifications
Sizes available include standard poster formats and smaller units.
Production
Printing
Offset printing.
Stock
18 pt. stock with environmentally friendly aqueous coating.
Inks
4-color process, 2-color black and PMS 300.