Pedestrian Panels

Pedestrian panels are backlit, bus shelter-size showcases located on the inner perimeter of sidewalks, facing outward from parking lot locations in high-density metropolitan locales.

• Primary Uses
• Case Studies

Showtime Fall 2007 Premieres
Snickers
Volkswagon Rabbit

• Availability
• Research/Market Information
• Method of Purchase
• Production

Primary Uses

Used to reach pedestrian and vehicular traffic in metropolitan shopping, tourist and downtown areas, in proximity to business, retail, hospitals and entertainment.

Availability

Currently in New York City; Chicago; Washington, DC; Boston; Philadelphia. Can be built to accommodate client needs.

Research/Market Information

Circulation audits provided by TAB (Traffic Audit Bureau). Other marketing data available from sellers.

Method of Purchase

May be purchased individually or in coverage packages.

Production

Printing
Small Quantities
Photographically or by digital technology (matte or glossy).
Large Quantities
Screen printed, photogelatine or offset lithography.
Reverse printing on the back will improve illumination quality of backlit displays.
Stock
Screen Print or Lithography
8.5 point Opaline
Photographically
Varicolor, PDI Laminate
Stock should be white, moderately transparent (12-15% light transmitting).
Inks
Outdoor inks or photographically.
Mechanicals
Scaled 1/4" to 1'. Digital output resolution 300 dpi.
Sections
Production in one section only.
Overage
20-25% per 4 weeks of posting.
Delivery
Ten working days prior to posting.
Other
Finishing: trim to size, pack flat or soft-roll.