Pedestrian Panels
Pedestrian panels are backlit, bus shelter-sized showcases located on the inner perimeter of sidewalks, facing outward from parking lot locations in high-density metropolitan locales.
Case Studies
Primary Uses
Used to reach pedestrian and vehicular traffic in metropolitan shopping, tourist, and downtown areas. They are in proximity to businesses, retail, hospitals, and entertainment.
Availability
Available in several large cities including New York, Chicago, Washington, DC, Boston, and Philadelphia.
Research/Market Information
Circulation audits provided by TAB (Traffic Audit Bureau). Other marketing data available from sellers.
Method of Purchase
May be purchased individually or in coverage packages.
Production
Printing
Small Quantities
Photographically or digitally produced (matte or glossy).
Large Quantities
Screen printed, photogelatine, or offset lithography.
Reverse printing on the back will improve illumination quality of backlit displays.
Stock
Screen Print or Lithography
8.5 point Opaline
Photographically
Varicolor, PDI Laminate Stock should be white, moderately transparent (12-15 percent light transmitting).
Inks
Weatherproof/waterproof with UV coating.
Mechanicals
Scaled 1/4” to 1’. Digital output resolution 300 dpi.
Overage
Twenty to 25 percent per four weeks of posting.
Delivery
Ten working days prior to posting.
Other
Trim to size, pack flat or soft-roll.