Parking Garage Advertising
Parking garage advertising consists of variable sized, full-color images affixed to the interior walls of parking structures. Located in the garages of office buildings, movie theaters, airports, shopping malls, hospitals, universities, and government buildings, among other venues. Advertising on parking lot stripes is also available in select markets.
Case Studies
Primary Uses
Used to reach vehicular and pedestrian traffic in all types of markets. Used for target reach of specific demographic or masses based on type of property and location.
Availability
Typically available in the largest 25 markets in the United States and Canada.
Research/Market Information
Specific marketing data available including site profiles and vehicular counts.
Method of Purchase
Sold by market or national buy.
Specifications
Parking Garage Murals
Typically 6’ H x 12’ W, but sizes may vary and can be customized according to advertiser requirements.
Parking Lot Stripes
Typically 5” H x 222” W. Some parking stripes are audio capable.
Shelter-Sized Units
- Overall Size: 69” H x 47” W
- Copy Area: 67” H x 46” W
Design
Parking garage advertising is limited only by size of advertising surfaces. For parking lot stripes, the focus of the message should be placed near the driver-side door. Creative should avoid using dark colors that could blend in with the ground.
Shelter-sized units may use full range of colors and photographic reproduction. Where applicable, design should consider vertical format for best visual communications. Important to consider effect of backlighting for highlighting.
Production
Parking Garage Murals
Printing
Printed from digital art files on large-format printers.
Sections
Production on 4’ x 8’ sections. Cut and paneled to any size or shape.
Stock
High-gloss vinyl, mounted on sintra board and sealed with anti-graffiti over laminate.
Shelter-Sized Units
Consult seller for specific requirements.
Printing Stock
Electronic:
2 pieces of paper, laminated. Screen print or
lithography: 8.5 point Styrene or Opaline.
Photographic:
Kodak Duratrans
Inks
Specify fade-proof inks.
Mechanicals
Scaled 1/4” to 1” or full-sized digital output resolution 300 dpi.
Sections
Produced in one section only.
Overage
Ten to 15 percent per month of posting.