In-Store Advertising

Located within supermarkets, drugstores or convenience stores, in-store displays come in a variety of forms: shopping cart panels, above-aisle or end-aisle displays, shelf-talkers, digital message units, clocks, floor graphics, backlit front aisle displays, TV monitors. In-store radio messages, coupon distribution and sampling are also employed.

• Formats
• Primary Uses
• Case Studies

Windstream Communications
Blue Cross Blue Shield

• Availability
• Research/Market Information
• Method of Purchase 

Formats

In-Store TV Monitors
TV monitors located at the checkout counter in convenience stores deliver advertising messages within a continuous, content-driven loop of custom programming providing information and entertainment.
Checkout Counter Dividers
Used to separate one shopper's groceries from the next person's in line, can claim an exposure time as long as five minutes, depending how large the order and how fast the bagger is.
Floor Graphics
Vinyl displays affixed to the supermarket floor in the immediate area of the product being promoted.

Primary Uses

Used to provide stimulus to shoppers at the moment of purchase deciscion.

Availability

The broadest programs reach as many as 24,000 grocery stores, 10,000 drug stores and 10,000 convenience stores. Virtually all of the top 100 markets have in-store media.

Research/Market Information

Audience data are provided by sellers. Some employ research firms for studies of audience size and effectiveness.

Method of Purchase

Varies by format. Units are generally sold in multi-market store network packages or in single market buys for four-week cycles.