In-Station Media

The basic one-sheet, two-sheet and three-sheet posters are located on subway and train platforms as well as in the track areas of rail terminals. Urban panels are posters located at subway entrances. All are printed and dry-mounted in frames. Dioramas and mini-spectaculars are giant transparencies, backlit to enhance visibility.

Clock displays are backlit and located above platforms or in corridors of terminals.

All locations permit high-traffic exposure to transit passengers.

Advertisers are often able to buy all or a combination of the locations in a program often referred to as 'station domination'.

Usually created specifically for each advertiser, these programs usually combine such traditional out of home media as posters, dioramas and clock displays with specially-designed, often larger-scale items such as banners, wall murals, floor graphics and actual product displays, which can be interactive.

• Formats
• Primary Uses
• Case Studies

MINI Clubman
Kaiser Permanente
McDonald's Plays Monopoly

• Availability
• Research/Market Information
• Method of Purchase

Formats

• Directional and Commuter Clocks
• Station Posters
• Backlit Super Squares
• King-Size Posters
• Backlit Posters
• King-Size Dioramas
• Standard Dioramas

Primary Uses

Used to reach commuter audiences. Potentially longer viewing time allows for more copy than standard posters. Also, high frequency due to daily commuting patterns (as high as 22 times per month)

Availability

Most major markets with rapid transit, subway or commuter rail systems.

Research/Market Information

Monthly passenger counts supplied by transit authorities are used to estimate circulation. Demographic information available from sellers of the media.

Method of Purchase

Purchased in GRP programs reflecting percent of exposure to total ridership in four-week units.