Golf Course Advertising

Several different ad formats are available at golf courses. The most common advertising opportunities include interactive computer screens mounted in golf carts and golf tee ad displays.

Golf cart screens provide golfers with the exact distance to the hole, details about the fairway and putting green slopes, hazard information and tips from pros or playing each shot. Full-color placard placed on tee dividers are within direct sightline of golfers.

• Primary Uses
• Case Studies

Are You A Mitchum Man?
Allstate Insurance

• Availability
• Reach
• Research/Market Information
• Method of Purchase
• Specifications

Primary Uses

Used to reach an upscale, high-demographic profile audience targeted to consumers with exceptional purchasing power and corporate executives with decision-making authority. Used to support brand awareness, customer loyalty and 'call to action' campaigns.

Availability

Located at hundreds of resorts; both private and high-end daily fee courses throughout the United States.

Reach

Millions of golfers annually who spending approximately four hours per round at a golf course.

Research/Market Information

Conducted by TAB (Traffic Audit Bureau).

Method of Purchase

Golf cart screen ads are sold by hole per month with a one course minimum. Placards are sold nationally, regionally or on a per course basis.

Specifications

Golf Cart Screens
Approximately 5.5" W x 2.75" H.
The black and white screen (1-bit color mode) has a pixel resolution of 240 x 128 at 72 dpi.
The bottom 10 pixels of the screen may be used for a scrolling text--ticker tape--message, in which case the effective screen resolution is 240 x 118. Ticker tape messages can include up to 200 characters and will repeat.
Placards
Typical Overall size: 18" H x 24" W. Four-color process on one side produced on .060 white opaque Styrene. An overage of 10% is required.