Gas Station Advertising
The most common form of gas station advertising is nozzle advertising. They are lightweight, durable plastic advertising units that hold 4-
color ads and fit over existing gas nozzles. Digital screens on gas pumps are sometimes available in select markets. Digital screens positioned on top of gas pumps are also available in some markets.
Case Studies
Primary Uses
Used to reach a captive audience of drivers composed of all ages, genders, income levels, races, and ethnicities during a three to five minute fueling process. Advertises products sold at convenience stores, supermarkets, mass merchandisers, as well as non-store products and services, such as credit cards, websites, motels, automobiles, insurance, etc. Increases store traffic and sales.
Availability
Locations nationwide, wherever gas is sold: gas stations, convenience stores, supermarkets, and mass merchandiser locations.
Research/Market Information
Audience estimates from industry associations and publications including the National Association of Convenience Stores (NACS), Convenience Store News, National Petroleum News (NPN), and from retail partners. Effectiveness based on syndicated and custom research using Audis & Surveys, Nielsen, SIRS, and other recognized research firms.
Method of Purchase
May be purchased nationally, regionally, by state, or selected DMAs or by specific chain. Cycles are monthly.
Gas Nozzle Specifications
5.312” H x 3.875 W
Design
Elliptical shape
Production
Printing
All artwork is printed 4-color UV- resistant process ink with Aqqueous Coating.
Stock
10 pt. Polystyrene with 3 percent rubber mix. Gloss one side.
Inks
PMS colors must be created from process. Metallics require surcharge.
Sections
Production in one section.
Overage
Ten percent is recommended.