Gas Station Advertising

The most common form of gas station advertising is nozzle advertising. They are lightweight, durable plastic advertising units that hold 4-color ads and fit over existing gas nozzles. Digital screens on gas pumps are sometimes available in select markets.

• Primary Uses
• Case Studies

Yellow Pages
Windstream Communications
Allstate Insurance Gas Station Domination

• Availability
• Research/Market Information
• Method of Purchase
• Specifications
• Design
• Production
 

Primary Uses

Used to reach a captive audience of drivers of all ages, genders, income levels, and races during 3-5 minute fueling process. Advertises products sold at convenience stores, supermarkets, mass merchandisers, as well as non-store products and services, such as credit cards, websites, motels, automobiles, insurance, etc. Increases store traffic and sales.

Availability

20,000 locations nationwide, wherever gas is sold: gas stations, convenience stores, supermarkets and mass merchandiser locations.

Research/Market Information

Audience estimates from industry associations and publications including the National Association of Convenience Stores (NACS), Convenience Store News, National Petroleum News (NPN) and from retail partners. Effectiveness based on syndicated and custom research using Audis & Surveys, Nielsen, SIRS and other recognized research firms.

Method of Purchase

May be purchased nationally, regionally, by state or selected DMAs or by specific chain. Cycles are monthly.

Gas Nozzle Specifications

5.312" H x 3.875 W

Design

Elliptical shape

Production

Printing
All artwork is printed 4-color UV- resistant process ink with Aqqueous Coating.
Stock
10 pt. Polystyrene with 3% rubber mix. Gloss 1 side.
Inks
PMS colors must be created from process. Metallics require surcharge.
Sections
Production in one section.
Overage
10%