Fully Wrapped Buses

A fully-wrapped bus describes the technique whereby a bus is entirely covered by a full-color advertising design. Two different vinyls are used: one for the bus body and one for the windows. The latter allows passenger viewing from the inside while maintaining continuous design integrity outside. Fully-wrapped buses can also be painted.

• Primary Uses
• Case Studies

United States Navy
The Starter Wife
Sony Digital Imaging

• Availability
• Research/Market Information
• Method of Purchase

Primary Uses

Used to achieve both pedestrian and vehicular exposure by affording the size and color resolution of a billboard as well as the market penetration of a moving bus. Customized overall design provides eye-catching attention and promotional value.

Availability

Major metropolitan markets. Consult transit media sellers for current market availability.

Research/Market Information

Estimates of circulation and other marketing data provided by sellers, e.g., Team V.

Method of Purchase

Purchased on a 4-week basis, from 3 to 12 months. Media cost does not include production, which varies with the extensiveness of the design.