Cartons and Cups
Advertising on paper coffee cups or sleeves distributed through food service establishments (diners, restaurants, markets, street vendors, etc.) and tops of pizza boxes distributed to pizzerias.
Coffee cup advertising places an advertiser’s message directly into the hands of consumers, who in turn become walking billboards for a
product as they carry their cup with them from point of purchase throughout its use.
Case Studies
Primary Uses
Used to reach consumers by placing the advertising message in homes, offices, and directly in consumers’ hands. Used for targeting specific demographic groups in specific locations or mass market coverage of an entire area. Also used for reaching the advertising community by targeting distribution around advertising agencies.
Availability
All markets.
Research/Market Information
Audience estimates and other marketing data available from sellers.
Method of Purchase
Sold by targeting specific neighborhoods (demographic, geographic, psychographic, or ethnic targets) or entire market based upon
number of cups or pizza boxes purchased.
Specifications
Cup Sizes (overall)
8 oz., 10 oz., 12 oz., 16 oz., etc.
Pizza Box Sizes (overall)
10”, 12”, 14” 16” and 18”
Production
Printing
Flexographic (one to five colors for cups, one to four colors for pizza boxes).
Material
Cups
18 pt. SBS white paper with poly lining on one side.
Pizza Boxes
White corrugated or white-coated paper board.
Overage
Five to 10 percent depending on quantity ordered.