Bus Shelters

Bus shelter panels offer uncluttered showcases for advertising, mounted (usually two per shelter) in glass, backlit frames. They provide 24-hour visibility to both vehicular and pedestrian traffic at high-circulation locations, usually along main roadways of metropolitan markets.

• Primary Uses
• Case Studies

Kraft Stove Top
ESPN Monday Night Football
BP ampm

• Availability
• Research/Market Information
• Method of Purchase
• Specifications
• Production

bus shelter panel
 

Primary Uses

Used to reach metropolitan audiences for both national and local advertisers. Can be purchased and rotated throughout markets or by selective locations to reach specific target groups. Magazine-quality reproduction makes them effective for multiple uses, including point-of-purchase, directional, residential coverage, ethnic or micro-marketing. Often in conjunction with other forms of out of home.

Availability

Currently in nearly 50 markets throughout the United States, with further expansion expected.

Research/Market Information

Circulation verification of TAB (Traffic Audit Bureau) in most markets. Reach and frequency can be calculated via several accepted media software programs. Other marketing data available from sellers.

Method of Purchase

Purchased in GRP programs rotated in four-week intervals throughout a market. Some available for sale individually.

Specifications

• overall size: 68 1/2" H x 47 1/2" W
• copy area: 67" H x 46" W

Production

Printing
Small Quantities
Digital UV Inkjet/Solvent on UV backlit paper with UV Mat-Lamination on front face. Preferred to have the poster encapsulated with the lamination to prevent moisture problems. Finished product should total 10-12 mil density.
Large Quantities
Screen printed, or offset lithography.
Reverse printing on the back is preferred for optimum illumination of these backlit displays.
Stock
Screen Print or Lithography
8.5 point Opaline
Photographically
Digital UV Inkjet/Solvent on UV backlit paper
Inks
Outdoor inks or photographically.
Mechanicals
Scaled 1/4" to 1'. Digital output resolution 300 dpi.
Sections
Production in one section only.
Overage
20-25% per 4 weeks of posting.
Delivery
Ten working days prior to posting.
Other
Finishing: trim to size, pack flat or soft-roll.