Exterior bus posters afford mass audience exposure as buses travel franchised routes through markets. Frequency develops from repeated exposures due to buses following the same routes.
• Formats • Primary Uses • Availability • Research/Market Information • Method of Purchase
• Super King-Size Bus Posters • King-Size Bus Posters • Queen-Size Bus Posters • Headlight Displays • Traveling Displays • Taillight Displays •High-Impact Taillight Displays • Fully-Wrapped Buses
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and in some case nighttime hours.
In 80-85% of the top 100 markets; 36,500 buses.
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency data.
Purchased in four-week GRP programs representing estimated daily exposure opportunities as a percent of market population.