Buses - Exterior
Exterior bus posters afford mass audience exposure as buses travel set routes through markets. Frequency develops from repeated exposures due to buses following the same routes.
Formats
Primary Uses
Used to reach pedestrians and vehicular traffic in metropolitan areas during daylight and, in some cases, nighttime hours.
Availability
In 80-85 percent of the top 100 markets.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach, and frequency data.
Method of Purchase
Purchased in four week GRP programs representing estimated daily exposure opportunities as a percent of market population.