Bus Benches
Bus bench advertising consists of 4-color process silk-screened posters affixed to the backrest area of bus benches. Located at bus stops within metropolitan areas at high traffic intersections.
Primary Uses
Used primarily to reach pedestrian and vehicular traffic -- as well as bus riders -- in metropolitan markets. Used to reach specific demographic segments as well as mass-market coverage. Used as a point-of-sale vehicle near supermarkets, malls, movie theaters, music stores, tourist attractions, and so forth.
Availability
Metropolitan markets.
Research/Market Information
Audience estimates and other marketing data available from sellers.
Method of Purchase
Sold in packages for mass-market coverage or individually placed to reach specific demographics.
Specifications
- Overall Size: 24” H x 84” W
- Copy Area: 22 1/2” H x 82 1/2” W
Design
Aspect ratio is similar to bulletins. Can be created using solid colors or 4-color process.
Production
Printing
Silk-screened directly onto stock in one solid color to complete 4-color process.
Stock
0.125 tempered Masonite or styrene.
Inks
For process silk-screen printing, ultraviolet ink is used with a clear coating for increased outdoor durability.
Sections
Bench panels are printed in one piece.
Overage
From five to 20 percent, based on terms of lease.