Bus Benches

Bus bench advertising consists of 4-color process silk-screened posters affixed to the backrest area of bus benches. Located at bus stops within metropolitan areas at high traffic intersections.

• Primary Uses
• Case Studies

Toyota Prius
Blue Cross Blue Shield
ABC's Desperate Housewives 

• Availability
• Research/Market Information
• Method of Purchase
• Specifications
• Design
• Production

bus bench advertising
 

Primary Uses

Used primarily to reach pedestrian and vehicular traffic (as well as bus riders) in metropolitan markets. Utilized for target reach of specific demographic segments as well as mass-market coverage. Used as a point-of-sale vehicle near supermarkets, malls, movie theaters, record stores, tourist attractions and so forth.

Availability

California and other metropolitan markets.

Research/Market Information

Audience estimates and other marketing data available from sellers.

Method of Purchase

Sold in packages for mass-market coverage or individually placed to reach specific demographics.

Specifications

Overall size is 24" H x 84" W with copy area of 22 1/2" H x 82 1/2" W.

Design

General dimensions are similar to bulletins. Can be created using numerous solid colors or 4-color process.

Production

Printing
Silk-screened directly onto stock in one solid color to complete 4-color process.
Stock
.125 tempered Masonite or styrene.
Inks
For process silk-screen printing, ultraviolet ink is used with a clear coating for increased outdoor durability.
Sections
Bench panels are printed in one piece.
Overage
From 5% to 20%, based on terms of lease.