Blimps and Custom Inflatables
Blimps are lighter-than-air crafts that carry sponsor messages over major metropolitan or resort areas.
Inflatables are custom-designed balloons, usually taking the shape of a product or character in larger-than-life size. Some are affixed to bulletins, others are freestanding units placed at special events.
Case Study
Primary Uses
Blimps
Blimps are usually part of a corporate image or public relations program to deliver advertising messages to millions at sports venues or other events. Added exposure is afforded by television coverage of events. Combines both media and promotional values.
Inflatables
Inflatables are used to attract attention at participant events such as sports, concerts, exhibits, store openings, and special sales. On billboards, they add dramatic 3D eye appeal.
Research/Market Information
Available under special contract arrangements and scheduling.
Method of Purchase
Blimps
Purchased in packages that usually include lease and operation of the airship, administration of corollary promotions, broadcast TV equipment, and so forth. Creative development costs are additional.
Inflatables
Usually custom-ordered and administered by the advertiser’s promotion department.